Marketing

Clover app partners

Embracing innovation: The power of loyalty programs in modern communication

However, amidst these obstacles, loyalty programs have emerged as a powerful tool...

Marketing

5 small business website design mistakes to avoid

Does your website suffer from the common web design mistakes that frustrate...

Marketing

8 stellar marketing and advertising examples to inspire you

Looking to refresh your marketing? Take inspiration from these advertising examples from...

Marketing

Event marketing strategies for your small business

Looking to host an event to boost your brand profile and expand...

Clover app partners

Navigating business success through effective CRM strategies

Explore the transformative world of CRM and its role in business success....

Marketing

Understanding the principles of scarcity and urgency and how they can help drive sales

Scarcity marketing can help generate urgency around purchasing decisions. Make sure your...

Ecommerce

How to reduce bounce rate on your eCommerce site

Reducing bounce rate is key to converting more visitors into customers. And...

Customer service

Why is the post-purchase customer experience important in the retail industry?

A successful sales process should require diverting some of your time and...

Full Service Restaurants (FSR)

What are market-price menu items and why your restaurant should offer them

Market price allows restaurant owners to pass along the fluctuating costs of...

Marketing

6 Valentine’s Day promotion ideas to help boost orders and sales

Take advantage of all the tools to turn romance into revenue. Read...

Strategy

15 small business tips for 2024

Your customers’ needs and preferences will continue to evolve in 2024. Evolve...

Marketing

Low cost marketing ideas for small businesses with zero budget

No money? No problem. Use these out-of-the-box ideas for marketing your small...

Marketing

Restaurant marketing strategies to grow your business

The right combination of engaging restaurant marketing strategies can help set your...

Marketing

How to create an effective catering marketing plan

Marketing your catering business can be a unique challenge in that you...

Staffing

How small businesses use talent marketing for talent acquisition

For those growing their small business, using talent marketing as a recruitment...

Run your business

5 AI tools for small business and how to use them

New small business AI tools can take on a lot of time-consuming...

Full Service Restaurants (FSR)

5 ways to boost bar business in Dry January and Sober October

By embracing the alcohol-free social trends of Dry January and Sober October,...

Start a small business

Tech essentials for building a small business startup

For those starting a small business, the right technology can help make...

Holiday

The ultimate 2023 retail store holiday checklist

The retail holidays are right around the corner. That means retail, restaurant,...

Marketing

How to create a captivating newsletter for your business

An email newsletter can be a powerful marketing tool if done right....

Meet the Merchant

5 retail checkout counter ideas to help improve the customer experience

A well-designed cash wrap experience can do wonders for your customer's experience...

Loyalty

Blind date with a book: How to increase engagement with your bookstore

Discover the magic of blind date with a book! Setting up this...

Marketing

Unique small business packaging ideas: A guide on how to stand out

Discover the power of unique packaging to help captivate customers, increase brand...

Guides

A concise guide to SMS marketing best practices

SMS marketing is an affordable way to connect with customers and boost...

Marketing

Should your business harness the power of QR codes?

In today’s digitally driven world, QR codes have become a game-changer for...

Retail

How to harness the power of shopping music for your business

Choosing the right in-store music for your business is important. It sets...

Clover partner solutions

How customer loyalty can help you beat inflation

In 2021, the assumption of stable prices was shattered as inflation surged...

Run your business

Should you sell at a farmers market? (And how to get started)

Selling at a farmers market can be an enticing and profitable opportunity...

Marketing

7 creative chalkboard sign ideas for your storefront

Your storefront’s sidewalk chalkboard is a unique opportunity to show off your...

Clover app partners

Build customer relationships with CRM and Beyond

It also helps businesses communicate and keep track of customer interactions and...

Marketing

How to write a great “About Us” page for your small business website

From bakeries to clothing stores, restaurants to florists, customers have more choices...

Ecommerce

25 digital products to sell and grow your eCommerce business in 2023

Digital products can offer business owners new opportunities to generate income and...

Strategy

Ideas for seasonal businesses: How to generate revenue off season

Working on your off-season marketing strategy? The key is knowing what to...

Social media

How to use each social media platform for your business in 2023

With the right social media strategy, small businesses can help increase brand...

Social media

How to interact with your customers on Facebook and other social media

Effective communication on social media is especially important for small businesses to...

Social media

How to create compelling visual content for social media that drives attention

Creating compelling visual content on social media can be a great way...

Marketing

How to set up a business website

Are you planning on setting up a business website? We’ve got you...

Marketing

How to take product pictures that stand out

Learning how to take product pictures that stand out can feel daunting,...

Gift cards

How to increase gift card sales for your small business

For small businesses, selling gift cards can help boost cash flow, expand...

Run your business

How to automate your business in 5 easy steps

Business automation has become more ubiquitous, and new tech like ChatGPT and...

Clover app partners

Omnichannel shoppers are a big opportunity for local retail

With 81 percent[1] of consumers taking action to manage costs, 2023 will...

Social media

How to create effective social media marketing content

Social media marketing can be a cost-effective way for small businesses to...

Loyalty

How to create engaging customer loyalty programs: 3 steps to consider

Not only do they help create a positive customer experience, but they...

Insights

Why shopping secondhand is growing, and how to make your thrift store stand out

Following the pandemic, the popularity of secondhand shopping has taken social media...

Full Service Restaurants (FSR)

12 restaurant entertainment ideas to keep guests coming back

Restaurant entertainment has come a long way since the age of lounge...

Retail

6 useful apps for boutique owners and small retail businesses

As a boutique owner or small business retailer, you know how important...

Marketing

Should your business have an alter ego? 5 ideas for how to make passive income

From pop-up events to game nights to hosting classes, giving your small...

Marketing

How to do email marketing for small businesses right [7 tips]

Check out our article to learn the tips, tricks, and tools you...

Marketing

How to create a restaurant website

Join us as we explore how to create a restaurant website that...

Marketing

Find money-making restaurant marketing ideas and sales techniques

How do you attract more customers to your restaurant? By building a...

Full Service Restaurants (FSR)

Should you have a soft opening for your restaurant?

Before you have your grand opening, consider having a restaurant soft opening,...

Full Service Restaurants (FSR)

10 exciting restaurant grand opening ideas

Build a strong community presence by incorporating some of these restaurant grand...

Loyalty

8 restaurant loyalty and rewards program ideas

Discover how incorporating restaurant loyalty program ideas into your business strategy can...

Full Service Restaurants (FSR)

12 restaurant interior design ideas that can help attract business

Use these interesting and effective restaurant interior design ideas to create your brand of...

Holiday

How to leverage social media for a successful Small Business Saturday

Small Business Saturday has been the local-shopping event of the season for...

Marketing

The power of holiday gift guides for small business

Gift guides are a great way to increase your holiday revenue by...

Full Service Restaurants (FSR)

How to create a restaurant menu

These restaurant menu design tips can help you learn how to create a restaurant menu that...

Guides

Your small business checklist: 25 things to do before the year ends

As we approach the end of another calendar year, here’s a list...

Philanthropy

Corporate social responsibility: 3 ways to change the world with your small business

However, you can still make a huge difference on a small budget....

Marketing

7 tips for marketing to Generation Z

These true digital natives turned 18 in 2015, which means they have...

Marketing

3 small businesses that build nostalgia into their brand

Nostalgia is a powerful tool for marketing and building a brand. These...

Marketing

8 ways you can attract new customers to your small business

This free guide explains how to attract customers to your small business....

Clover partner solutions

How card-on-file subscriptions guarantee revenue and grow your business

Membership subscriptions can boost customer loyalty. Learn how Loyalzoo’s Memberships & Recurring...

Marketing

7 ideas to boost summer sales

This challenge is so common that many smaller businesses plan for it...

Social media

These 5 merchants show you how to crush it on social media

Social media is one of the most powerful ways to grow your...

Mobile

Does your small business need an app?

Offering your customers an app can offer a host of attractive advantages....

Marketing

7 ways restaurants can boost Super Bowl sales

Super Bowl Sunday is a great day for businesses to pick up...

Customer service

What is the Voice of the Customer (VoC)?

Thanks to technology, businesses now have faster and more accurate ways of...

Marketing

5 ways an optimized website can supercharge restaurant sales

Whether you’re struggling to DIY yourself to a strong website or paying...

Start a small business

How to choose a name for your small business

Who knew choosing a name for your business could be so hard?...

Full Service Restaurants (FSR)

How to photograph food well

If you’ve ever taken a picture of your meal for Instagram, you...

Strategy

How to maximize visual merchandising efforts

What is visual merchandising? Visual merchandising is a type of marketing in...

Quick Service Restaurants (QSR)

6 ways coffee shops can make the most of social media

Coffee shops rely heavily on in-person customer service to boost sales and...

Run your business

How and why your small business needs great photos

Good photography can make a huge difference in the crucial first impression...

Marketing

How to ask for feedback from customers

Getting feedback is hard. Just think about all the purchases you’ve made...

Marketing

How to write a marketing plan

A marketing plan outlines the actionable steps you need to take toward...

Full Service Restaurants (FSR)

What is a pop-up restaurant?

How do pop-up restaurants work? How do you start one, and why...

Customer service

Help improve customer retention with these 6 tips

What is customer retention? How do you go about fostering loyalty among...

Start a small business

How to start a boutique

With the right positioning, you can help customers who want to update...

Ecommerce

6 reasons to start using Clover Customer Engagement now

From managing customer feedback, offering special promos, or rewarding your best customers,...

Gift cards

eGift cards guide: How to buy, sell, and use them

How do merchants benefit from using eGift cards? What kinds of merchants...

Marketing

6 effective restaurant promotion ideas

Against this backdrop, you may be concerned about how your restaurant will...

Customer service

Catering to last-minute shoppers while preserving your sanity

The holiday shopping season started extra early this year. This so-called “Christmas...

Full Service Restaurants (FSR)

Turning the tables: Reviewing restaurant review sites

Given the sheer number of restaurant rating sites, how can you possibly...

Accounting

Why you should Google My Business

With the holidays right around the corner, now’s the time to make...

Full Service Restaurants (FSR)

How to help increase restaurant sales

With slight modifications, many of the strategies that worked in the past...

Gift cards

How to accept gift cards for small business

There are many benefits of accepting gift cards. Here are just a...

Holiday

American Express: The community impact of shopping small

On Small Business Saturday, it's good to reconnect with the ideals behind...

Clover app partners

Three questions to ask as you plan for the holidays

The surge in holiday spending makes it an ideal time of year...

Ecommerce

7 tips to turn holiday shoppers into loyal customers

The holidays still promise to be the busiest time of year for...

Accounting

4 reasons why winning awards is important for your business

Given this flood of marketing messages, it’s simply not possible for any individual to...

Clover app partners

Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any...

Full Service Restaurants (FSR)

How to make the 2020 Holiday Calendar work for you

Due to social distancing measures, Halloween is expected to be much more...

Guides

What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) allows a business to manage and analyze contact...

Full Service Restaurants (FSR)

Using memberships and subscriptions to grow your business

There’s nothing new about membership and subscription models. The newspaper industry was...

Clover app partners

Keep your customers engaged with Feedback and Rewards

As we outlined in the first segment of this two-part series, customer...

Ecommerce

Get to know your clientele with Customers and Promos

Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...

Covid-19

Why your seasonal business needs an online presence

It’s the peak season for summer seasonal businesses. While many states have...

Ecommerce

Clover Gift Cards are going digital

Gift cards are a great addition to your product lineup year round,...

Ecommerce

You need e-commerce more than ever. Here’s how to do it right.

It’s one thing to create an e-commerce site. Creating a dynamic, elegant,...

Covid-19

The COVID-19 Customer Engagement toolkit

As part of our ongoing efforts to provide timely information and resources...

Covid-19

Why we need the “social” of social media more than ever (Part 1)

A bigger gorilla has just entered the room, however. COVID-19 has upended...

Ecommerce

Take your business online quickly with Clover

As the COVID-19 crisis continues to unfold, one of the best things...

Loyalty

Recession-proof your business: How customer engagement can be insurance against recession

In this second part of our series on preparing for a recession,...

Accounting

10+ Spring holiday promotional ideas to help your restaurant business flourish

The holiday season isn’t over just because it’s January. Here are three...

Accounting

10+ Spring holiday promotion ideas to help your retail and service business flourish

The holiday season isn’t over just because it’s January. Here are three...

Clover webinars

The positive impact of social media on eCommerce

In fact, eCommerce sales continue to grow year after year. In 2019,...

Accounting

How to uncover broken links on your website

One of the things Google looks at when determining where to rank...

Accounting

10 free & easy ways to drive traffic to your website

Want to know how to drive traffic to your website? Keep reading...

Gift cards

4 advantages of gift cards

Attract new customers Increase brand awareness Improve sales by selling and accepting...

Full Service Restaurants (FSR)

How restaurants can attract families

You don’t have to overhaul your business model in order to become...

Social media

5 questions to ask before running a social media campaign

Have you tried your hand at social media marketing only to realize...

Ecommerce

Beyond Black Friday marketing

Need some Black Friday ideas for small business? Consider Small Business Saturday,...

Full Service Restaurants (FSR)

6 event ideas to pack your bar with customers

A consistently slow weeknight in your bar isn’t a drag, it’s an...

Accounting

How to launch a subscription-based service for your small business

Creating a subscription option for your business can be a great way...

Full Service Restaurants (FSR)

Hosting a class to grow your restaurant & bar sales

Designed strategically, classes can be used to drive sales, reward loyalty, and...

Quick Service Restaurants (QSR)

How to market your quick service restaurant’s catering business for special events

A growing number of Quick Serve Restaurants are launching catering services to...

Holiday

September promo calendar: More than back-to-school

Don’t be sad that summer is over. September can be lots of...

Accounting

How real-time promotions can drive foot traffic & delight your customers

Real-time promotions are a powerful way to connect with your customers and...

Marketing

How to market your restaurant space for special events

Succeeding in the event-planning world takes more than just a special table...

Meet the Merchant

What online-first retailers need to know before opening a physical location

“Click-to-brick” is the new moniker circling the internet, referring to digital natives...

Social media

Why are customers unsubscribing/unfollowing us?

What happens when your loyal customer base stops following you? Find out...

Loyalty

8 eye-opening stats about why customer rewards programs are crucial to the bottom line

Customer rewards programs are an easy way to boost loyalty—and sales—for your...

Marketing

Great buzz is bringing in the customers, but derailing the customer experience

We should all be so lucky to score great buzz. That is,...

Marketing

How & why to offer a referral discount

Referral programs that reward customers for bringing in new business can boost...

Holiday

August promo calendar: Holding on to summer fun

Don’t be sad that fall is approaching. Hang on to summer fun...

Accounting

The 2019 guide to back-to-school planning

Back-to-school season is the second biggest shopping period of the year. Deploying...

Biz ops

Walk-ins or reservations—what’s the right mix for your restaurant?

It’s one of the trickiest questions in the restaurant business: should you...

Biz ops

How to increase ticket size at your restaurant

Any successful restaurant owner knows that, in order to thrive, they need...

Run your business

5 things you can learn from Small Business Revolution

The online reality show Small Business Revolution - Main Street takes a...

Holiday

July promo calendar: Mid-summer joy

There’s a lot more to July than Independence. Find new ways to...

Clover app partners

Make “Kids Eat Free” work for your restaurant

Kids-eat-free is seductive, family-forward, and a no-brainer for parents. Making it work...

Accounting

The quick & dirty guide to SEO for your small business

You need to be visible online to get more customers. That all...

Customer service

How to make an unbeatable in-restaurant experience

Today’s consumers have more options to choose from than ever for dining...

Accounting

Happy hour overhaul: Rethinking your drink special (Part 2)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

Accounting

Happy hour overhaul: Rethinking your drink special (Part 1)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

Customer service

Merchant talkback: What’s your biggest business challenge and how are you handling it?

Wondering how neighboring business get through their biggest challenges? Here’s how they’re...

Accounting

16 ways to boost profitability on your top-selling product

Take 30 seconds and think: what is your top-selling menu item? I’m...

Holiday

June promo calendar: Summertime is here!

There’s a lot more to June than the summer solstice. Find new...

Biz ops

How top food trucks pick the best spots

Few businesses depend on location for their success as much as food...

Insights

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits...

Customer service

Launch a VIP customer rewards program

Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...

Loyalty

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there...

Loyalty

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...

Clover webinars

How to leverage the power of micro-influencers to increase sales

If you’re just starting out, we’re here to guide you on one...

Holiday

May promo calendar: More than Memorial Day

There’s a lot more to May than Memorial Day. Find new ways...

Holiday

Making seasonal planning events work for you

Black Friday and Small Business Saturday are two marquee events that many...

Full Service Restaurants (FSR)

Launching your restaurant right

You’ve spent months of your life, and thousands of dollars, working towards...

Accounting

5 questions to ask: Are you ready for the next live event near you?

Small businesses don’t need to spend millions of dollars to capitalize on...

Gift cards

Get your business ready for moms, dads, & grads season

Spring got you stuck for seasonal advertising ideas? Gift cards give your...

Customer service

Four smart ways you should approach your gift cards program

Gift cards are far from a last-minute gifting option. In fact, people...

Accounting

How to run a successful sales promotion

This post examines the threats and opportunities of a number of promotional...

LGBTQ+

Important business resources every LGBTQIA entrepreneur should know about

So much has changed in recent decades to make it okay to...

Holiday

April promo calendar: Harbingers of Spring

There’s a lot more to April than tax day. Find new ways...

Accounting

How Quick Service Restaurants can remix menu flavors to maximize fun & profit

Atlanta-based Sublime Doughnuts depends on a fun remix of doughnut flavors, a...

Gift cards

Make birthday rewards work for your business

Everyone has a birthday—and just about every business has a birthday rewards...

Accounting

Harnessing & measuring word-of-mouth marketing

A whopping 92% of customers ask for recommendations from people they know...

Clover webinars

Designing social ads for your business that really work

You probably already know that social media is a free (or low-priced)...

Money management

What to do when the costs of key products or supplies go up

Rising supply costs can sneak up on your profit margins and eat...

Accounting

Design your front-of-house customer experience

It’s what inside that counts: give your front-of-house customer experience a refresh...

Accounting

CRM for small businesses

Is your customer service spot on every time? Do you follow up...

Holiday

Customer appreciation GIFs for Valentine’s Day

Customers are the heartbeat of any business, and without their support we...

Holiday

March promo calendar: Fighting the cold with fun celebrations

There’s a lot more to March than St. Patrick’s Day. Find new...

Money management

5 questions to ask when sales are down

When running a business there are many things to account for in...

Marketing

How and why to improve SEO for your business website

Want to get more traffic to your website? We’ve broken SEO down...

Holiday

February promo calendar: Love is in the air

There’s a lot more to February than Valentine’s Day. Find new ways...

Accounting

Business accelerators: How mobile coupons can boost foot traffic & drive sales

Everyone loves a bargain. That fact doesn’t change. What does change is...

Accounting

QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.

Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...

Marketing

5 growth hacks to increase profits at your quick service restaurant

Whether you’re in the business of slicing pizza, scooping ice cream, serving...

Customer service

Is your cashier checkout script boosting profits?

A customer’s checkout experience is a critical point where you can boost...

Accounting

Get more great Yelp reviews. Here’s how.

Inspiring enthusiastic reviews is now a crucial part of any business’s marketing...

Clover product news

4 reasons you should list your business with Apple Maps

If you run a small business, one of the most important jobs...

Accounting

5 questions to ask to create a striking window display

The challenge: Creating a visually engaging window display that draws passersby with...

Loyalty

3 things to consider when structuring your loyalty program

Today’s loyalty programs are designed to maximize ROI in terms of cost,...

Holiday

5 tips for getting your piece of the holiday shopping frenzy

Focus on unique quality, not steep discounts Don’t get caught up in...

Marketing

Seattle’s FROST Has a Delicious Marketing Plan

According to Seattle Metropolitan Magazine, Seattle’s best doughnuts can be found at...

Accounting

3 customer insights hidden in your Google Analytics

Step 1: Set goals Every website, and every page on your site,...

Customer service

It’s a sign: Best practices for in-store signage

So, how can you keep things flowing smoothly through your store? One...