Marketing
Full Service Restaurants (FSR)
How to design a restaurant recipe card–and share it
A well-designed recipe card has the power to maximize employee efficiency and...
Embracing innovation: The power of loyalty programs in modern communication
However, amidst these obstacles, loyalty programs have emerged as a powerful tool...
5 small business website design mistakes to avoid
Does your website suffer from the common web design mistakes that frustrate...
8 stellar marketing and advertising examples to inspire you
Looking to refresh your marketing? Take inspiration from these advertising examples from...
Event marketing strategies for your small business
Looking to host an event to boost your brand profile and expand...
Navigating business success through effective CRM strategies
Explore the transformative world of CRM and its role in business success....
Understanding the principles of scarcity and urgency and how they can help drive sales
Scarcity marketing can help generate urgency around purchasing decisions. Make sure your...
How to reduce bounce rate on your eCommerce site
Reducing bounce rate is key to converting more visitors into customers. And...
Why is the post-purchase customer experience important in the retail industry?
A successful sales process should require diverting some of your time and...
Full Service Restaurants (FSR)
What are market-price menu items and why your restaurant should offer them
Market price allows restaurant owners to pass along the fluctuating costs of...
6 Valentine’s Day promotion ideas to help boost orders and sales
Take advantage of all the tools to turn romance into revenue. Read...
15 small business tips for 2024
Your customers’ needs and preferences will continue to evolve in 2024. Evolve...
Low cost marketing ideas for small businesses with zero budget
No money? No problem. Use these out-of-the-box ideas for marketing your small...
Restaurant marketing strategies to grow your business
The right combination of engaging restaurant marketing strategies can help set your...
How to create an effective catering marketing plan
Marketing your catering business can be a unique challenge in that you...
How small businesses use talent marketing for talent acquisition
For those growing their small business, using talent marketing as a recruitment...
5 AI tools for small business and how to use them
New small business AI tools can take on a lot of time-consuming...
Full Service Restaurants (FSR)
5 ways to boost bar business in Dry January and Sober October
By embracing the alcohol-free social trends of Dry January and Sober October,...
Tech essentials for building a small business startup
For those starting a small business, the right technology can help make...
The ultimate 2023 retail store holiday checklist
The retail holidays are right around the corner. That means retail, restaurant,...
How to create a captivating newsletter for your business
An email newsletter can be a powerful marketing tool if done right....
5 retail checkout counter ideas to help improve the customer experience
A well-designed cash wrap experience can do wonders for your customer's experience...
Blind date with a book: How to increase engagement with your bookstore
Discover the magic of blind date with a book! Setting up this...
Unique small business packaging ideas: A guide on how to stand out
Discover the power of unique packaging to help captivate customers, increase brand...
A concise guide to SMS marketing best practices
SMS marketing is an affordable way to connect with customers and boost...
Should your business harness the power of QR codes?
In today’s digitally driven world, QR codes have become a game-changer for...
How to harness the power of shopping music for your business
Choosing the right in-store music for your business is important. It sets...
How customer loyalty can help you beat inflation
In 2021, the assumption of stable prices was shattered as inflation surged...
Should you sell at a farmers market? (And how to get started)
Selling at a farmers market can be an enticing and profitable opportunity...
7 creative chalkboard sign ideas for your storefront
Your storefront’s sidewalk chalkboard is a unique opportunity to show off your...
Build customer relationships with CRM and Beyond
It also helps businesses communicate and keep track of customer interactions and...
How to write a great “About Us” page for your small business website
From bakeries to clothing stores, restaurants to florists, customers have more choices...
25 digital products to sell and grow your eCommerce business in 2023
Digital products can offer business owners new opportunities to generate income and...
Ideas for seasonal businesses: How to generate revenue off season
Working on your off-season marketing strategy? The key is knowing what to...
How to use each social media platform for your business in 2023
With the right social media strategy, small businesses can help increase brand...
How to interact with your customers on Facebook and other social media
Effective communication on social media is especially important for small businesses to...
How to create compelling visual content for social media that drives attention
Creating compelling visual content on social media can be a great way...
How to set up a business website
Are you planning on setting up a business website? We’ve got you...
How to take product pictures that stand out
Learning how to take product pictures that stand out can feel daunting,...
How to increase gift card sales for your small business
For small businesses, selling gift cards can help boost cash flow, expand...
How to automate your business in 5 easy steps
Business automation has become more ubiquitous, and new tech like ChatGPT and...
Omnichannel shoppers are a big opportunity for local retail
With 81 percent[1] of consumers taking action to manage costs, 2023 will...
How to create effective social media marketing content
Social media marketing can be a cost-effective way for small businesses to...
How to create engaging customer loyalty programs: 3 steps to consider
Not only do they help create a positive customer experience, but they...
Why shopping secondhand is growing, and how to make your thrift store stand out
Following the pandemic, the popularity of secondhand shopping has taken social media...
Full Service Restaurants (FSR)
12 restaurant entertainment ideas to keep guests coming back
Restaurant entertainment has come a long way since the age of lounge...
6 useful apps for boutique owners and small retail businesses
As a boutique owner or small business retailer, you know how important...
Should your business have an alter ego? 5 ideas for how to make passive income
From pop-up events to game nights to hosting classes, giving your small...
How to do email marketing for small businesses right [7 tips]
Check out our article to learn the tips, tricks, and tools you...
Find money-making restaurant marketing ideas and sales techniques
How do you attract more customers to your restaurant? By building a...
Full Service Restaurants (FSR)
Should you have a soft opening for your restaurant?
Before you have your grand opening, consider having a restaurant soft opening,...
Full Service Restaurants (FSR)
10 exciting restaurant grand opening ideas
Build a strong community presence by incorporating some of these restaurant grand...
8 restaurant loyalty and rewards program ideas
Discover how incorporating restaurant loyalty program ideas into your business strategy can...
Full Service Restaurants (FSR)
12 restaurant interior design ideas that can help attract business
Use these interesting and effective restaurant interior design ideas to create your brand of...
How to leverage social media for a successful Small Business Saturday
Small Business Saturday has been the local-shopping event of the season for...
The power of holiday gift guides for small business
Gift guides are a great way to increase your holiday revenue by...
Full Service Restaurants (FSR)
How to create a restaurant menu
These restaurant menu design tips can help you learn how to create a restaurant menu that...
Your small business checklist: 25 things to do before the year ends
As we approach the end of another calendar year, here’s a list...
Corporate social responsibility: 3 ways to change the world with your small business
However, you can still make a huge difference on a small budget....
7 tips for marketing to Generation Z
These true digital natives turned 18 in 2015, which means they have...
3 small businesses that build nostalgia into their brand
Nostalgia is a powerful tool for marketing and building a brand. These...
8 ways you can attract new customers to your small business
This free guide explains how to attract customers to your small business....
How card-on-file subscriptions guarantee revenue and grow your business
Membership subscriptions can boost customer loyalty. Learn how Loyalzoo’s Memberships & Recurring...
7 ideas to boost summer sales
This challenge is so common that many smaller businesses plan for it...
These 5 merchants show you how to crush it on social media
Social media is one of the most powerful ways to grow your...
Does your small business need an app?
Offering your customers an app can offer a host of attractive advantages....
What is a social media influencer, and how can you find the right one to boost your business?
So, what is a social media influencer? How can working with one...
7 ways restaurants can boost Super Bowl sales
Super Bowl Sunday is a great day for businesses to pick up...
What is the Voice of the Customer (VoC)?
Thanks to technology, businesses now have faster and more accurate ways of...
5 ways an optimized website can supercharge restaurant sales
Whether you’re struggling to DIY yourself to a strong website or paying...
How to choose a name for your small business
Who knew choosing a name for your business could be so hard?...
Full Service Restaurants (FSR)
How to photograph food well
If you’ve ever taken a picture of your meal for Instagram, you...
How to maximize visual merchandising efforts
What is visual merchandising? Visual merchandising is a type of marketing in...
Quick Service Restaurants (QSR)
6 ways coffee shops can make the most of social media
Coffee shops rely heavily on in-person customer service to boost sales and...
How and why your small business needs great photos
Good photography can make a huge difference in the crucial first impression...
How to ask for feedback from customers
Getting feedback is hard. Just think about all the purchases you’ve made...
How to write a marketing plan
A marketing plan outlines the actionable steps you need to take toward...
Full Service Restaurants (FSR)
What is a pop-up restaurant?
How do pop-up restaurants work? How do you start one, and why...
Help improve customer retention with these 6 tips
What is customer retention? How do you go about fostering loyalty among...
6 reasons to start using Clover Customer Engagement now
From managing customer feedback, offering special promos, or rewarding your best customers,...
eGift cards guide: How to buy, sell, and use them
How do merchants benefit from using eGift cards? What kinds of merchants...
6 effective restaurant promotion ideas
Against this backdrop, you may be concerned about how your restaurant will...
Catering to last-minute shoppers while preserving your sanity
The holiday shopping season started extra early this year. This so-called “Christmas...
Full Service Restaurants (FSR)
Turning the tables: Reviewing restaurant review sites
Given the sheer number of restaurant rating sites, how can you possibly...
Why you should Google My Business
With the holidays right around the corner, now’s the time to make...
Full Service Restaurants (FSR)
How to help increase restaurant sales
With slight modifications, many of the strategies that worked in the past...
How to accept gift cards for small business
There are many benefits of accepting gift cards. Here are just a...
American Express: The community impact of shopping small
On Small Business Saturday, it's good to reconnect with the ideals behind...
Three questions to ask as you plan for the holidays
The surge in holiday spending makes it an ideal time of year...
7 tips to turn holiday shoppers into loyal customers
The holidays still promise to be the busiest time of year for...
4 reasons why winning awards is important for your business
Given this flood of marketing messages, it’s simply not possible for any individual to...
Holiday promotions that won’t break the bank
Smart and effective marketing starts with a strategy. Before planning out any...
Full Service Restaurants (FSR)
How to make the 2020 Holiday Calendar work for you
Due to social distancing measures, Halloween is expected to be much more...
What is Customer Relationship Management (CRM)?
Customer relationship management (CRM) allows a business to manage and analyze contact...
Full Service Restaurants (FSR)
Using memberships and subscriptions to grow your business
There’s nothing new about membership and subscription models. The newspaper industry was...
Keep your customers engaged with Feedback and Rewards
As we outlined in the first segment of this two-part series, customer...
Get to know your clientele with Customers and Promos
Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...
Why your seasonal business needs an online presence
It’s the peak season for summer seasonal businesses. While many states have...
Clover Gift Cards are going digital
Gift cards are a great addition to your product lineup year round,...
You need e-commerce more than ever. Here’s how to do it right.
It’s one thing to create an e-commerce site. Creating a dynamic, elegant,...
The COVID-19 Customer Engagement toolkit
As part of our ongoing efforts to provide timely information and resources...
Why we need the “social” of social media more than ever (Part 1)
A bigger gorilla has just entered the room, however. COVID-19 has upended...
Take your business online quickly with Clover
As the COVID-19 crisis continues to unfold, one of the best things...
Recession-proof your business: How customer engagement can be insurance against recession
In this second part of our series on preparing for a recession,...
10+ Spring holiday promotional ideas to help your restaurant business flourish
The holiday season isn’t over just because it’s January. Here are three...
10+ Spring holiday promotion ideas to help your retail and service business flourish
The holiday season isn’t over just because it’s January. Here are three...
The positive impact of social media on eCommerce
In fact, eCommerce sales continue to grow year after year. In 2019,...
How to uncover broken links on your website
One of the things Google looks at when determining where to rank...
10 free & easy ways to drive traffic to your website
Want to know how to drive traffic to your website? Keep reading...
4 advantages of gift cards
Attract new customers Increase brand awareness Improve sales by selling and accepting...
Full Service Restaurants (FSR)
How restaurants can attract families
You don’t have to overhaul your business model in order to become...
5 questions to ask before running a social media campaign
Have you tried your hand at social media marketing only to realize...
Beyond Black Friday marketing
Need some Black Friday ideas for small business? Consider Small Business Saturday,...
Full Service Restaurants (FSR)
6 event ideas to pack your bar with customers
A consistently slow weeknight in your bar isn’t a drag, it’s an...
How to launch a subscription-based service for your small business
Creating a subscription option for your business can be a great way...
Full Service Restaurants (FSR)
Hosting a class to grow your restaurant & bar sales
Designed strategically, classes can be used to drive sales, reward loyalty, and...
Quick Service Restaurants (QSR)
How to market your quick service restaurant’s catering business for special events
A growing number of Quick Serve Restaurants are launching catering services to...
September promo calendar: More than back-to-school
Don’t be sad that summer is over. September can be lots of...
How real-time promotions can drive foot traffic & delight your customers
Real-time promotions are a powerful way to connect with your customers and...
How to market your restaurant space for special events
Succeeding in the event-planning world takes more than just a special table...
What online-first retailers need to know before opening a physical location
“Click-to-brick” is the new moniker circling the internet, referring to digital natives...
Why are customers unsubscribing/unfollowing us?
What happens when your loyal customer base stops following you? Find out...
8 eye-opening stats about why customer rewards programs are crucial to the bottom line
Customer rewards programs are an easy way to boost loyalty—and sales—for your...
Great buzz is bringing in the customers, but derailing the customer experience
We should all be so lucky to score great buzz. That is,...
How & why to offer a referral discount
Referral programs that reward customers for bringing in new business can boost...
August promo calendar: Holding on to summer fun
Don’t be sad that fall is approaching. Hang on to summer fun...
The 2019 guide to back-to-school planning
Back-to-school season is the second biggest shopping period of the year. Deploying...
Walk-ins or reservations—what’s the right mix for your restaurant?
It’s one of the trickiest questions in the restaurant business: should you...
How to increase ticket size at your restaurant
Any successful restaurant owner knows that, in order to thrive, they need...
5 things you can learn from Small Business Revolution
The online reality show Small Business Revolution - Main Street takes a...
July promo calendar: Mid-summer joy
There’s a lot more to July than Independence. Find new ways to...
Make “Kids Eat Free” work for your restaurant
Kids-eat-free is seductive, family-forward, and a no-brainer for parents. Making it work...
The quick & dirty guide to SEO for your small business
You need to be visible online to get more customers. That all...
How to make an unbeatable in-restaurant experience
Today’s consumers have more options to choose from than ever for dining...
Happy hour overhaul: Rethinking your drink special (Part 2)
Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...
Happy hour overhaul: Rethinking your drink special (Part 1)
Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...
Merchant talkback: What’s your biggest business challenge and how are you handling it?
Wondering how neighboring business get through their biggest challenges? Here’s how they’re...
16 ways to boost profitability on your top-selling product
Take 30 seconds and think: what is your top-selling menu item? I’m...
June promo calendar: Summertime is here!
There’s a lot more to June than the summer solstice. Find new...
How top food trucks pick the best spots
Few businesses depend on location for their success as much as food...
Study Shows Loyalty Programs Increase Purchases by 20%
When thinking about the value proposition of a loyalty program, the benefits...
Launch a VIP customer rewards program
Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...
How to reduce loyalty program fraud
“Gaming” a loyalty program? Believe it or not, it happens. But there...
Choosing the right loyalty program for your business
If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...
How to leverage the power of micro-influencers to increase sales
If you’re just starting out, we’re here to guide you on one...
May promo calendar: More than Memorial Day
There’s a lot more to May than Memorial Day. Find new ways...
Making seasonal planning events work for you
Black Friday and Small Business Saturday are two marquee events that many...
Full Service Restaurants (FSR)
Launching your restaurant right
You’ve spent months of your life, and thousands of dollars, working towards...
5 questions to ask: Are you ready for the next live event near you?
Small businesses don’t need to spend millions of dollars to capitalize on...
Get your business ready for moms, dads, & grads season
Spring got you stuck for seasonal advertising ideas? Gift cards give your...
Four smart ways you should approach your gift cards program
Gift cards are far from a last-minute gifting option. In fact, people...
How to run a successful sales promotion
This post examines the threats and opportunities of a number of promotional...
Important business resources every LGBTQIA entrepreneur should know about
So much has changed in recent decades to make it okay to...
April promo calendar: Harbingers of Spring
There’s a lot more to April than tax day. Find new ways...
How Quick Service Restaurants can remix menu flavors to maximize fun & profit
Atlanta-based Sublime Doughnuts depends on a fun remix of doughnut flavors, a...
Make birthday rewards work for your business
Everyone has a birthday—and just about every business has a birthday rewards...
Harnessing & measuring word-of-mouth marketing
A whopping 92% of customers ask for recommendations from people they know...
Designing social ads for your business that really work
You probably already know that social media is a free (or low-priced)...
What to do when the costs of key products or supplies go up
Rising supply costs can sneak up on your profit margins and eat...
Design your front-of-house customer experience
It’s what inside that counts: give your front-of-house customer experience a refresh...
Customer appreciation GIFs for Valentine’s Day
Customers are the heartbeat of any business, and without their support we...
March promo calendar: Fighting the cold with fun celebrations
There’s a lot more to March than St. Patrick’s Day. Find new...
5 questions to ask when sales are down
When running a business there are many things to account for in...
How and why to improve SEO for your business website
Want to get more traffic to your website? We’ve broken SEO down...
February promo calendar: Love is in the air
There’s a lot more to February than Valentine’s Day. Find new ways...
Business accelerators: How mobile coupons can boost foot traffic & drive sales
Everyone loves a bargain. That fact doesn’t change. What does change is...
QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.
Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...
5 growth hacks to increase profits at your quick service restaurant
Whether you’re in the business of slicing pizza, scooping ice cream, serving...
Is your cashier checkout script boosting profits?
A customer’s checkout experience is a critical point where you can boost...
Get more great Yelp reviews. Here’s how.
Inspiring enthusiastic reviews is now a crucial part of any business’s marketing...
4 reasons you should list your business with Apple Maps
If you run a small business, one of the most important jobs...
5 questions to ask to create a striking window display
The challenge: Creating a visually engaging window display that draws passersby with...
3 things to consider when structuring your loyalty program
Today’s loyalty programs are designed to maximize ROI in terms of cost,...
5 tips for getting your piece of the holiday shopping frenzy
Focus on unique quality, not steep discounts Don’t get caught up in...
Seattle’s FROST Has a Delicious Marketing Plan
According to Seattle Metropolitan Magazine, Seattle’s best doughnuts can be found at...
3 customer insights hidden in your Google Analytics
Step 1: Set goals Every website, and every page on your site,...
It’s a sign: Best practices for in-store signage
So, how can you keep things flowing smoothly through your store? One...