25 digital products to sell and grow your eCommerce business in 2023

Editorial Team

7 min read
Florist creating video tutorial

As commerce becomes more and more digital, there are endless opportunities for businesses to take advantage of the online world. That, of course, includes the basics like digital marketing and eCommerce, but you can also generate additional income online for your business by selling digital products.

What is a digital product?

Digital products are essentially just intangible or non-physical items that can be sold online, then accessed or downloaded by customers. Selling digital products is a great way to earn more income for your business. They’re highly cost effective, and if you get creative with your digital products, they can be an incredible opportunity to expand your customer base.

In this article, we will explore the 25 best digital products to sell in 2023, categorized by different industries. From barber shops and salons to designers and makers, bakeries, breweries, and restaurants, to gyms and wellness retailers, there are plenty of opportunities to create and sell digital products that cater to specific niches. Here are some types of digital products.

Digital products for barber shops & salons

  1. At home hair and beauty care recipes: You can create digital guides that provide DIY recipes for hair masks, face masks, and other beauty treatments that customers can do at home. Include step-by-step instructions and ingredient lists to make it easy for customers to follow along.
  1. Hair and makeup video tutorials: Offer digital tutorials on different hairstyles, makeup looks, and grooming techniques. These can be in the form of videos or even written guides with visuals to help customers recreate the looks at home.
  1. Home spa guides: Create digital guides that provide tips and tricks for creating a spa-like experience at home, including recommendations for products, techniques for relaxation, and self-care routines.
  1. Digital courses on product: Offer digital guides that showcase the best hair care products, styling tools, and beauty products for different hair types, skin types, and concerns. Include recommendations and reviews to help customers make informed purchasing decisions.
  1. Manuals for special events: Create digital manuals or guides for special events like weddings, anniversaries, graduations, and other occasions. These can include hairstyle ideas, makeup looks, grooming tips, and other beauty-related advice to help customers prepare for their special day.

Learn more about POS systems for barber shops and salons.

Digital products for designers & makers

  1. Wallpapers for desktop or smartphone: Create digital wallpapers with unique designs, patterns, and illustrations that customers can use to customize their desktop or smartphone screens. Offer different resolutions and aspect ratios to cater to various devices.
  1. Design templates and downloads: Offer digital design templates for business cards, resumes, presentations, social media graphics, invitations, programs, and other design needs. These templates can be easily customized by customers to create professional-looking designs without hiring a designer.
  1. Craft pattern downloads: Create digital patterns for different crafts like knitting, sewing, crochet, and embroidery. These patterns can be sold individually or as part of a bundle and can cater to different skill levels, from beginners to advanced crafters.
  1. Design checklists: Offer digital checklists or guides that provide step-by-step instructions for different design projects or processes. These can include checklists for logo design, website design, branding, and other design-related tasks.
  1. Digital courses, video tutorials: Offer digital masterclasses or workshops on different design techniques, software tutorials, or design principles. These can be in the form of videos, webinars, or written guides with visuals to help customers improve their design skills.
  1. Paid newsletters: Offer paid newsletters that provide exclusive design tips, resources, and insights to subscribers. These newsletters can be delivered on a regular basis and can include tutorials, case studies, and other valuable content for designers and makers.

Digital products for bakeries, breweries, and restaurants

  1. Recipe eBook downloads: Share your delicious recipes with the world by creating a recipe eBook. You can include your signature dishes, customer favorites, and even some exclusive recipes that are not available in-store. Recipe eBooks can be sold on your website or self-published to third-party platforms like Amazon Kindle.
  1. Video tutorials: Share your culinary skills with your audience by creating video tutorials. Teach your audience how to make your famous bread or pasta from the comfort of their own kitchen. Video tutorials can be sold on your website or on platforms like Udemy or Skillshare.
  1. Digital courses: Share your knowledge and expertise with the world by creating digital courses and masterclasses. You can create a step-by-step guide to making flawless sourdough or a masterclass on how to pair wine with food. These courses can be sold on your website or on platforms like Teachable or Thinkific.
  1. DIY printables: Create printables that your customers can use at home. You can create printable labels, menus, and even recipe cards. These printables can be sold on your website or on platforms like Etsy.

Learn more about POS systems for breweries and restaurants.

Digital products for gyms and wellness retailers

  1. Nutrition and meal-prep downloads: Share your nutrition knowledge with your audience by creating nutrition and meal-prep plans. You can create a plan for weight loss, muscle building, or just overall wellness.
  1. Digital courses/workout subscriptions: Share your fitness expertise with your audience by creating digital courses or workout subscriptions. You can create a course on how to lose weight, how to build muscle, or how to improve your flexibility, and you can customize them to a range of skill levels. These courses can be sold on your website or on platforms like Udemy or Skillshare.
  1. Printable journals and wellness trackers: Create printable journals and wellness trackers that your customers can use to track their fitness progress. These printables can be sold on your website or on platforms like Etsy.
  1. Home recipes: Share your healthy and delicious recipes with your audience by creating a collection of home recipes. You can include recipes for smoothies, snacks, and even meals. These recipes can be sold on your website or on platforms like Amazon Kindle.
  1. Workout video guides and wellness apps: Create workout video guides or wellness apps that your customers can use at home. You can create a workout app that provides customized workout plans or a meditation app that helps users reduce stress. These apps can be sold on your website or on platforms like the App Store or Google Play.

Learn more about POS systems for gyms.

Digital products for florists

  1. Online courses: You can create online courses teaching people how to arrange flowers or create beautiful floral designs. These can be in the form of videos, webinars, or written guides with visuals.
  1. Digital templates: You can create digital templates for wedding invitations, thank-you cards, and other special occasion cards that incorporate your floral designs. By incorporating your floral designs into the templates, you can offer something exclusive to customers who like the aesthetics of your designs.
  1. Flower-themed eBook downloads: You can write and sell eBooks that feature flower arrangements, floral decoration, or gardening tips. These can be published for download on your website or to platforms like Amazon Kindle.
  1. Virtual consultations: You can offer virtual consultations and advice to people who want to arrange flowers for their special events, such as weddings or corporate events. This can be a great way to meet new customers, and potentially upsell them into taking advantage of more of your offerings.
  1. Online workshops: You can conduct online workshops teaching people how to create their own floral arrangements or how to grow and care for their own flowers. Hosting a live flower-arrangement workshop is also a great way to meet new customers, and a great way for those customers to get a sense of what you offer.

Learn more about POS systems for florists.

Ready to start creating and selling digital products?

By coming up with a few digital products to sell, you can expand the reach of your business online. Making and selling digital products can be a great way to generate additional income for your business, while also reaching new customers. They have lower overhead cost than most products, especially when you consider the cost of shipping a physical item, and customers who engage in your business by purchasing a digital product may be more likely to come back to you for some of your more robust or in-person offerings.

To learn more about eCommerce and selling products online, talk to a Clover Business Consultant today.


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