Celebrating your staff after the holiday rush

7 tips to turn holiday shoppers into loyal customers

As classic crooner Andy Williams famously sang, “It’s the holiday season!” It’s also the season of turning first-time shoppers into regulars and VIPs. Here’s how small business owners can capitalize on holiday promotions and activities now to build customer loyalty in 2018.

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Enterprise behavior: Boosting staff morale

In the mad rush to keep orders filled, bills paid, and customers happy, it’s easy to forget about employees. As long as they show up and do the job, all is well, right? Wrong. People working the frontline directly impact the bottom line. And if morale slips, the business will suffer. Learn about three ways to lift employees’ spirits.

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Crowd pleasers: How restaurants can attract families

You don’t have to overhaul your business model in order to become a more family-friendly restaurant. A few smart steps can help drive traffic and delight larger groups (including those with kids) the next time they dine in.

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5 questions to ask before running a social media campaign

Have you tried your hand at social media marketing only to realize you have no idea how to tell if it’s really helping your business? Consider pay-to-play social marketing. And ask yourself these 5 questions before you run a social media marketing campaign.

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Enterprise behavior: Beyond Black Friday marketing

Need some Black Friday ideas for small business? Consider Small Business Saturday, Cyber Monday, and Giving Tuesday, too. Big retailers work hard to woo shoppers for this holiday kickoff week, but with basic planning, there’s no reason you can’t benefit as well.

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6 events to pack your bar with customers

A consistently slow weeknight in your bar isn’t a drag, it’s an opportunity! And if you’re ready for some actionable insights all about boosting foot traffic and drink orders, read on. We have low-cost strategies to make it happen—and keep happening.

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Enterprise behavior: Improving cybersecurity

While big companies have teams to help them recover, 60% of merchants go out of business within six months of a security attack. Learn how to protect yourself against cyber criminals with Clover.

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Announcing the winners of the 2019 CloverAchievers contest!

We’re proud to announce the winners of our 2019 CloverAchievers competition! CloverAchievers are business owners who are unique, authentic, and passionate about their day-to-day work and do whatever it takes to achieve great success.

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How to launch a subscription-based service for your small business

Creating a subscription option for your business can be a great way to make your revenue more predictable, smooth out seasonal fluctuations, and delight your most loyal customers. But your concept and execution have to be spot-on.

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4 ways you can improve your cyber security now

Make no mistake about it, small businesses are squarely in the crosshairs of cyber criminals. Thankfully, there are four definitive steps you can take to protect your business—and your customers—from the threats of cyber attacks.

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33 business resources every female entrepreneur should know

There are more women than ever breaking out on their own to start a business. If you have a great idea, now is a great time to see what you can build. Check out these 33 funding sources, mentorship programs, incubators, and more dedicated to helping women thrive.

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Let’s make a deal: Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any promotions, small businesses should think through what they are looking to achieve.

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