Henry had plenty of experience with logistics and supply chain organization, courtesy of her military background. Since leaving the Army, she’d used those skills for online businesses, including drop-shipping and selling body care products.
“I’ve learned through all of my business ventures that if you have a product that people need, it will sell. That’s how we generated the idea. Every day, I’d drive past a shopping center on my way to work. I thought this was the perfect location to open a restaurant.”
In 2019, the couple opened their first business, The Wing Suite, in the heart of Grayson, Georgia. The successful “wingstaurant” concept features mouthwatering flavors like Piping Peach, Honey Lemon Pepper, and G.A. Red Clay. Soon, they’re expanding into a second location in Lawrenceville with their son, Tijai, as General Manager.
Henry attributes her success as a food and beverage newbie to careful research and creative thinking.
“Know your market, know your customer base. Marketing is the top priority for opening a restaurant or any type of business. I tell everybody who asks me for advice that I don’t care how great your product is. If nobody knows about it, you will sell zero.”
Initially, Henry promoted The Wing Suite on the back of grocery receipts and print circulars in the neighborhood. She ran paid ads on social media, encouraged reviewers to stop by, and joined organizations eager to help grow new businesses.
She thoroughly researched options before choosing the right technology to run her business.
“I looked at all the top POS systems on the market and figured out that Clover was the easiest to use, and the reports were pretty robust for small businesses. It was also rated at the top of POS machines for restaurants.”
With 14 employees, Henry needs operational efficiency. Like most entrepreneurs, she uses tech to maximize everyone’s time and effort.
Henry enthusiastically leans into Clover’s app integrations.
As a veteran-owned business, The Wing Suite serves more than delicious meals. Henry is building community strength with every waffle or catfish dish they offer. “We were blessed, even when other restaurants shut down. We switched to takeout and did well.”
Henry has a growth mindset. In addition to catering local and city events, she’s taken The Wing Suite on the road to significant sites, including the Atlanta Food and Wine Festival. Her family is deeply involved in planning future ventures. Henry sees Tijai’s managerial progress as part of the overall goal.
“We’re building generational wealth, we’re building generational legacy, and we’re going to absolutely keep it going. And, who knows, maybe we’ll franchise in a couple of years.”
Read more stories about how Clover supports entrepreneurs engaged in using their skills for new business ventures.
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