Earlier this week, we posted an article about how to get your restaurant ready to take online orders through your Clover® device. But it’s not just restaurants feeling the squeeze of this shutdown. If you have a retail or service business, your foot traffic is also likely drastically reduced, maybe even non-existent. Perhaps you’ve thought about bringing your business online, but aren’t sure where to begin. This post details two different options available through Clover to get your store online as quickly and easily as possible: Ecwid and BigCommerce.
While there is an obvious push to go online to stay afloat right at this moment, there are a number of other benefits to consider. E-commerce can be a smart move for your business not just in the present moment, but also in the long term once physical distancing rules are relaxed. Consider the following:
If your inventory is relatively manageable, Ecwid® is a great option for online selling. The store setup is simple, but includes advanced features to help you navigate issues of closure and distancing policies. The ideal business type for the Ecwid e-commerce platform includes small and mid-sized businesses, including small restaurants.
One of the first things you should do when signing up with Ecwid is download the Sell Online app in the Clover App Market. This app automatically syncs your products, inventory, and orders from your Clover platform to your new Ecwid-powered store. You can add your new store to your current website, or build a new site with one of the many design templates at your disposal within Ecwid.
Once your store is active, Ecwid makes it easy to sell on other platforms: Amazon, Facebook, Instagram, and more. You can schedule curbside pickups or offer a variety of shipping options, and it’s easy to offer discount coupons when you need to spark more traffic. You can even sell gift cards for future use.
Right now Ecwid is offering an extended free 90-day trial so you can get your online business up and running without worry. There’s no setup fee or transaction fees. And if you need help, Ecwid’s support team is available for you via live chat. They also have a live demo in the form of an online taqueria that you can explore. Learn more and get started at www.ecwid.com/clover.
Another partner we work with is BigCommerce®, ideal for larger, more established businesses, especially in the retail space. So if your inventory is considerable, and/or you have multiple locations, you’ll need an e-commerce platform designed to accommodate them. BigCommerce is a great option if you need your online store to be a workhorse and are willing to put in the time to design and customize it to your specific needs. Ideal verticals for BigCommerce include fashion and apparel, home goods, sporting goods, toy stores, and more.
To get started, install BigCommerce on your Clover POS. Then, you can easily import your Clover catalog into a BigCommerce online store with just a few clicks. You can also accept online payments and view orders using your existing Clover merchant account. As you sell online (and offline when your store is open), your inventory stock counts will stay updated across both your Clover device and BigCommerce.
Like Ecwid, BigCommerce is offering Clover merchants their first 3 months free* on the platform from now until June 30th, 2020.
“Business as usual” may no longer apply to many small merchants in this crisis, but you have options and support systems to help you protect your business and serve your community while supporting your staff. We’re spending our days working on more ways to support our merchants to help you weather the storm. In addition to our blog posts, check out these web pages on financial relief, business preparedness, and our general merchant resources.
* Terms and conditions apply.
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