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4 advantages of gift cards

Editorial Team

2 min read
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A great way to acquire new customers while retaining the loyal ones is to set up a gift card or gift certificate program. For retail stores and special-service businesses, such as bookstores and day spas, gift cards are extremely effective marketing tools that can be displayed at the cash register or front desk for easy access. Find more benefits of gift cards below.

1. Attract new customers

Gift cards are usually effective at a business accepting credit cards for products or services that most people want or need – at an electronics store, for example, which carries higher-priced items that many customers wouldn’t normally buy. Gift cards encourage people who might not otherwise visit your business to take a look around. This may result in future returns to make additional purchases.

2. Increase brand awareness

When your gift card is designed to match your company logo and brand, it essentially works as a marketing tool in the customer’s pocket. As people purchase more gift cards to give to their friends on birthdays and holidays, your brand continues to be dispersed among new customers.

3. Improve sales by selling and accepting gift cards

Although gift cards are often set to a specific amount, many customers will end up spending more. The gift card encourages customers to enter the store and browse products. Once they’ve started shopping, it is likely that they’ll end up finding a product that costs slightly more than the gift card’s value. Paying only a fraction of the price is still better than paying in full, and your customer will leave satisfied.

4. Reduce fraud

The use of an electronic gift card allows for partial redemption, leaving the rest of the balance stored on the gift card and eliminating cash backs. You can also use gift cards for store credit, helping to reduce fraud that occurs when customers try to make expired returns for cash. Issuing gift cards in place of cash encourages more sales.

Want to accept gift cards at your business?

If you want to add gift cards to your sales strategy, we’re here to help. To get started, schedule a free consultation with our team today.

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