Social media is not only a great marketing tool for small businesses, it’s increasingly become an essential one. All around the world, small businesses have turned to social media as a key aspect of their marketing plan, using the various apps and platforms to publish content, engage with customers, and get the word out on special events or promotions.
While it’s tempting to prioritize the numbers, names, or taglines when talking about your business, nothing compares to the importance of visual content in social media. Whether types of visual content include a beautiful product picture, a behind-the-scenes video, or even a live-streamed event, creative social media post design is one of the best things you can learn to boost your brand. Needless to say, not all small business owners are photographers or videographers, nor can they always afford to hire a professional to oversee creating visual content for social media.
In the age of the smartphone, everyone can be a photographer. You’re probably already familiar with the basic principles of pointing a camera at something, but here are some simple tips to take your social media imagery to the next level.
A color palette is a collection of colors that you use consistently in your visual content. You can level up your business’s social media profile by choosing a color palette and curating your feed accordingly. This kind of creative social media post design can help whoever visits your social media page build a strong visual connection with the aesthetics of your brand.
Start with the colors already associated with your brand, such as the logo or any colors that might be prominent in your business’ physical location. When customers see a well-curated feed with a consistent color palette, they build a stronger connection with the brand. It’s also an excellent way to make sure your posts always pop out from the endless stream of content people are scrolling through.
If you’re not a photographer, you’re probably also not a videographer, editor, cinematographer, or video producer. Don’t worry, you can still make great video content that performs well on various social media platforms! That’s because, for the most part, people don’t want to see overly produced professional-looking video content on social media.
Platforms like TikTok and Instagram Reels have opened the door for brands to make video content that’s more natural and human. Don’t worry too much about production. Instead, keep things simple, straightforward, and human. Consider narrating a walk-through of your store, or showing off how one of your products is made. Something as simple as a quick on-camera introduction, along with an invitation to come check out the business whenever you’re in town, can help customers put a face to your brand, and entice them to come by.
A thumbnail is a still image that essentially represents your video content and is the first thing people will see before choosing to click on the video. If your business is regularly publishing video content, especially to YouTube or TikTok, pay some special attention to thumbnails. Make sure your thumbnails are clear, high resolution, and contain some kind of representative visual “hook” to entice people into watching the video. This usually involves selecting the most compelling or most important moment from the video and re-contextualizing it as the thumbnail.
By following these simple steps, you can make your content a lot more visually interesting, which will allow it to reach a bigger audience and get your brand name out there to potential customers. It doesn’t have to be complicated, and it doesn’t have to be expensive. Don’t be afraid to be experimental, human, and relatable! You’ll get better and better at it over time, and soon you’ll have a well-curated social media feed that can reach customers all around the globe.
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