The pandemic in particular made QR codes a familiar sight at bars, restaurants, and other businesses as it offered a quick and contactless way to access menus, place orders, pay tabs, or sign up for rewards programs. As businesses have emerged out of the pandemic era and into a state of relative normalcy, many are finding creative ways to use QR codes for marketing, reducing material costs, and giving customers access to benefits and offers.
Here, we’ll explore the value of QR codes for small businesses and highlight creative uses across various industries, showcasing the immense potential they offer.
In the restaurant, hospitality, or service industries, QR codes can revolutionize the way businesses present menus or service offerings. The pandemic introduced many to the idea of scanning a QR code to access a digital menu. In addition to being contactless and more sanitary, this process can offer many benefits to the business owner, such as eliminating the need for printing and updating physical menus frequently. A digital menu also allows for more flexibility in presenting daily specials, seasonal items, or limited-time offers.
One of the more under-utilized QR code ideas is to include one on your business card. QR codes can transform traditional business cards into interactive, engaging tools. By including a QR code on your business card, you can provide recipients with instant access to your website, portfolio, or any additional information and context that wouldn’t fit on a physical card. Additionally, consider linking the QR code to a special offer or discount, creating an incentive for potential clients or customers to connect with your business further.
Hiring new talent can be time-consuming, but creative QR code uses can simplify the process. Rather than including lengthy job descriptions or application instructions, small businesses can attach QR codes to physical job postings. Scanning the QR code can redirect interested candidates to a dedicated webpage or online form, enabling them to quickly access detailed job information and submit their applications effortlessly. Including a QR code on your “We’re Hiring!” sign can increase the amount of applications you receive, as more passersby can take the moment to scan the code and learn more.
QR codes offer a fun and interactive way to engage customers and boost brand awareness. By incorporating QR codes into your marketing materials, such as posters, flyers, or social media campaigns, you can invite customers to scan and enter into a drawing or receive a special offer. This not only generates excitement but also helps to build a loyal customer base and collect valuable customer data for future marketing initiatives.
One of the more unique QR code uses involves generating buzz and curiosity by posting unlabeled QR codes in places with high foot traffic, such as on street light poles or local bulletin boards. People who stumble upon the code and scan it may feel an instant connection to your brand due to the “treasure hunt” effect of discovering the QR code organically in their lives.
Many businesses offer loyalty programs to reward repeat customers, and QR codes can enhance these programs significantly. By implementing a rewards program that is integrated with a POS system, small businesses can utilize QR codes as a part of their loyalty program strategy. Customers can scan QR codes at the point of purchase to accumulate rewards or receive personalized discounts. This not only helps strengthen customer loyalty, but it can also provide businesses with valuable insights into customer preferences and behaviors.
QR codes have evolved into powerful tools with endless possibilities for small businesses. By incorporating QR codes creatively, businesses can streamline operations, engage customers, and enhance marketing efforts. From digitizing menus to creating interactive marketing campaigns, QR codes offer convenience, engagement, and data collection that can help propel small businesses to new heights. Embrace the potential of QR codes and unlock a world of opportunities for your business today.
To learn more about other digital marketing efforts you can lean into for your small business, watch our on-demand webinar “Develop a Digital Marketing Strategy to Grow Your Business.”
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