Loyalty
How three merchants use Clover Customer Engagement to boost business
Nurturing customers through loyalty programs can be tough. Learn how three merchants...
How card-on-file subscriptions guarantee revenue and grow your business
Membership subscriptions can boost customer loyalty. Learn how Loyalzoo’s Memberships & Recurring...
What is the Voice of the Customer (VoC)?
Thanks to technology, businesses now have faster and more accurate ways of...
New and Notable in the Clover App Market: January 2022
Ring in the new year with apps that can help build your...
How to ask for feedback from customers
Getting feedback is hard. Just think about all the purchases you’ve made...
Help improve customer retention with these 6 tips
What is customer retention? How do you go about fostering loyalty among...
Small business loyalty programs turn customers into creatures of habit
Clover recently spoke with partner Loyalzoo about how the loyalty industry is...
Connect with your customers with the Clover app
Combining the power of Clover Customer Engagement suite with the freedom of...
Future-proof your business: 2021 refresh
What kinds of goods and services could you offer if your best-sellers...
American Express: The community impact of shopping small
On Small Business Saturday, it's good to reconnect with the ideals behind...
7 tips to turn holiday shoppers into loyal customers
The holidays still promise to be the busiest time of year for...
Holiday promotions that won’t break the bank
Smart and effective marketing starts with a strategy. Before planning out any...
What is Customer Relationship Management (CRM)?
Customer relationship management (CRM) allows a business to manage and analyze contact...
Full Service Restaurants (FSR)
Using memberships and subscriptions to grow your business
There’s nothing new about membership and subscription models. The newspaper industry was...
Keep your customers engaged with Feedback and Rewards
As we outlined in the first segment of this two-part series, customer...
Get to know your clientele with Customers and Promos
Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...
Clover Gift Cards are going digital
Gift cards are a great addition to your product lineup year round,...
The COVID-19 Customer Engagement toolkit
As part of our ongoing efforts to provide timely information and resources...
Recession-proof your business: How customer engagement can be insurance against recession
In this second part of our series on preparing for a recession,...
Full Service Restaurants (FSR)
6 events to pack your bar with customers
A consistently slow weeknight in your bar isn’t a drag, it’s an...
How to launch a subscription-based service for your small business
Creating a subscription option for your business can be a great way...
Full Service Restaurants (FSR)
Hosting a class to grow your restaurant & bar sales
Designed strategically, classes can be used to drive sales, reward loyalty, and...
How to market your Quick Serve Restaurant for special events
A growing number of Quick Serve Restaurants are launching catering services to...
How real-time promotions can drive foot traffic & delight your customers
Real-time promotions are a powerful way to connect with your customers and...
Why are customers unsubscribing/unfollowing us?
What happens when your loyal customer base stops following you? Find out...
8 eye-opening stats about why customer rewards programs are crucial to the bottom line
Customer rewards programs are an easy way to boost loyalty—and sales—for your...
How & why to offer a referral discount
Referral programs that reward customers for bringing in new business can boost...
How top food trucks pick the best spots
Few businesses depend on location for their success as much as food...
Study Shows Loyalty Programs Increase Purchases by 20%
When thinking about the value proposition of a loyalty program, the benefits...
Launch a VIP customer rewards program
Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...
How to reduce loyalty program fraud
“Gaming” a loyalty program? Believe it or not, it happens. But there...
Choosing the right loyalty program for your business
If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...
Making seasonal planning events work for you
Black Friday and Small Business Saturday are two marquee events that many...
Get your business ready for moms, dads, & grads season
Spring got you stuck for seasonal advertising ideas? Gift cards give your...
Make birthday rewards work for your business
Everyone has a birthday—and just about every business has a birthday rewards...
Harnessing & measuring word-of-mouth marketing
A whopping 92% of customers ask for recommendations from people they know...
Customer appreciation GIFs for Valentine’s Day
Customers are the heartbeat of any business, and without their support we...
5 questions to ask when sales are down
When running a business there are many things to account for in...
Business accelerators: How mobile coupons can boost foot traffic & drive sales
Everyone loves a bargain. That fact doesn’t change. What does change is...
QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.
Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...
Get more great Yelp reviews. Here’s how.
Inspiring enthusiastic reviews is now a crucial part of any business’s marketing...
5 questions to ask before discontinuing a product
Discontinuing a product without taking your customers or your sales data into...
3 things to consider when structuring your loyalty program
Today’s loyalty programs are designed to maximize ROI in terms of cost,...