Editorial Team
3 min read
Responding to the COVID-19 crisis has required a lot of creativity. Many dining establishments have had to pivot to curbside pickup and delivery-only service, and numerous retail stores have shifted to e-commerce. Regardless of the vertical your business occupies, however, we hope you have considered gift cards as a way to generate additional revenue. We are delighted to announce that now, there is a digital option for Clover Gift Cards.
What can gift cards do for my business?
Gift cards are especially popular around the holidays, and with good reason. But they can also be an important addition to your product lineup year round, especially in times of low (or no) foot traffic. Consider the following benefits of gift cards:
- On average, customers spend $59 more than the value of the gift card when they redeem.
- Your loyal fans can use gift cards to introduce your business to their friends and family.
- Gift cards are a great way to acquire new customers and deepen the loyalty of your existing base.
- You can help reboot your business by generating revenue now, when you likely need it more than ever.
If you’re new to Clover Gift Cards, start by downloading the free tool in the Clover App Market.
Going digital
Most merchants are wisely exploring ways to reduce points of physical contact. This makes digital gift cards particularly appealing.
While you wait for foot traffic to return, you can set up digital gift cards so that your customers can support you from wherever they are. We’ll create a landing page for you, to which you can link from your website and promote via social media, email, and word of mouth. If you’re using Clover Online Ordering, you can sell gift cards through that platform as well.
Clover Gift Cards is simple to set up. Once you’ve downloaded it from the Clover App Market, you can activate it with just a few steps in the Setup section on your Clover Web Dashboard.
For now, all Clover gift cards are redeemable only in person, so you can count on some foot traffic when customers are able to safely return.
Connect with your creativity
There are countless uses for gift cards, and you can consider various marketing approaches and channels that align with your business. A good place to start is gift-giving celebrations and special occasions, especially in times like these when options for in-person shopping are limited. Be sure to market your cards for birthdays, anniversaries, holidays, graduations, and other special occasions. Father’s Day is coming up this month, on June 21. Graduations are also another special occasion, and this year has been especially poignant for many high school and college seniors who’ve had their graduations cancelled or altered to avoid in-person events.
Another use of gift cards is financial support, whether for individuals or organizations: some customers use gift cards to support family or friends, or their favorite community organizations. You can also donate your own digital gift cards to support local charities and food banks.
If you sell items that make good thank-you gifts, you can market your gift cards to nearby businesses as acknowledgement for the hard work of their employees or vendors. And lastly, you can offer your gift cards as a way for your loyal fans to support you by infusing cash into your business when your ability to deliver goods and services may be temporarily impeded.
Conclusion
We hope this new option for digital gift cards helps you retain or regain some of the income you may have lost due to the COVID-19 crisis.
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