Did you read our holiday suggestions for retail and service businesses and think “but what about my restaurant?” We know how important creating promotions can be, so wanted to make sure we highlighted ways that Full-Service and Counter Service Restaurants could also get in on the game.
Here are a few holidays this season you can consider for a special celebration. Just remember the golden rule of any promotion: focus it on achieving a business goal. What are you trying to achieve, and how will you track it?
We covered this in our other article, but it merits inclusion here as well. Did you know it costs companies 33% of a person’s salary to replace them? That’s why so many organizations celebrate Employee Appreciation Day—finding and retaining the right people can be expensive.
Help local companies think past free pizza in the break room. Employee appreciation can be a fantastic way for organizations to really shine, and for you to get in front of new customers.
And while you’re at it… don’t forget to show appreciation for your own employees, especially after a busy rush period. Turnover can be one of your worst enemies and really eat away at profits. Take a task your employees like the least or that typically takes a long time, and do it for them. This might be things like cleaning out the grease traps or staying late to close up. Offer to do some of these things for them on occasion and give them a break. Here are some other suggestions for rewarding employees after the holiday rush.
Pi day is not just for mathematics fans and bakeries! (Although, if you are a bakery, offering pies at a discount is totally on point.)
Here are a few ways to celebrate pi day for all:
Want to improve customer loyalty this year? Learn how to engage your customers by finding out what makes them tick. Clover apps like Feedback help you gather customer insights discreetly.
But don’t just ask your guests how you’re doing. Start a conversation. Whether using the app or chatting with customers ask open-ended questions like:
Once you know what your guests like and want, you can offer them targeted promotions using Clover’s Promos app to inspire loyalty and repeat business. Here are more ideas on getting to know your customers.
Don’t get overwhelmed by the possibilities. Choose one holiday, one promotion that sounds like it could work for your restaurant. Take the time to advertise it in advance and set up promotion tracking so you know how well you did. (Psst… here’s more advice on How to Run a Successful Promotion.) Once you’re done, ask yourself these 5 questions to determine whether it’s worth doing again. And remember, Clover’s in your corner.