With the holidays right around the corner, now’s the time to make sure that your online listings are up to date and optimized. Google My Business is an invaluable, free tool that small businesses can use to manage their online presence across Google, including Search and Maps, powered by the Clover platform.
Generating over 3 billion connections between merchants and consumers every month, Google My Business can help your business stand out, attract, and connect with new customers, and keep them coming back. Manage the information that potential customers see when they search for your business, or the products and services that you offer. From updating your store hours right before the holidays to sharing the latest photos of your new dining area, Google My Business has the features you need to help your business shine online.
With your Google My Business profile, you can expect some serious results:
Let’s look at two examples:
A local bakery and cafe has over 100 Google reviews, with an average of 4.4 out of 5 stars. Potential customers can see at a glance that the bakery offers curbside pickup and contactless delivery or they can click a button to order online or view the menu. Much of the photos and other content are user-generated but the owner is accessible when users have questions. For instance, when someone posted a question about gluten-free cakes, the bakery owner responded.
Another bakery nearby had fewer reviews. Nobody responded when a user posted a question, and the Google My Business listing doesn’t have an “order online” button or a link to the menu. With a few tweaks, the bakery owners could make it easier for prospective customers to find the information they need. By popping in occasionally to answer user questions, they can also show that they’re responsive to customers’ needs.
Here’s how to get started with Google My Business:
Once your business is verified and you’ve filled in the basics, here are some strategies for optimizing your page:
Now more than ever, many customers are planning their holiday shopping and dining on their phones or tablets before they leave their homes. Optimizing your Google My Business page will help ensure that those customers choose your business.
United States (English)