Are you looking for ways to ensure a steady income stream? Many small businesses struggle with seasonal dips, but creative promotions and seasonal planning can help keep traffic flowing year-round, both in-store and online. Black Friday and Cyber Monday have become holiday juggernauts, but you have the opportunity to take advantage of lesser-known celebrations to create a truly memorable promotion. You could even create your own… isn’t that what Prime Day is all about?
Here are a few upcoming holidays you can make your own. Just remember the golden rule of any promotion: focus on a business goal. What are you trying to achieve, and how will you track it?
Pets are part of the family, and celebrating that special relationship can be a great way to bond with your customers. Make their special buddy feel welcome in your shop. Consider offers like these:
Did you know it costs companies up to 33% of a person’s salary to replace them? That’s why so many organizations celebrate Employee Appreciation Day—finding and retaining the right people can be expensive.
Help local companies think past free pizza in the break room. Employee appreciation can be a fantastic way for businesses to really shine. By offering your services to other companies, you can help them care for their own employees while giving your own business a boost.
And while you’re at it… don’t forget to show appreciation for your own employees. Turnover can be one of your worst enemies and eat away at profits. Here are some other suggestions for rewarding employees after the holiday rush.
Want to improve customer loyalty this year? Learn how to engage your customers by finding out what makes them tick. Clover apps like Feedback help you gather customer insights discreetly. All you have to do is download the app and you can start getting to know your customers better.
Don’t just ask customers how you’re doing as a business. Start a conversation. Whether using the app or chatting with customers, ask open-ended questions like:
Once you know what customers want, you can offer targeted promotions using Clover’s Promos app to inspire loyalty and repeat business. Here are more ideas on getting to know your customers.
Don’t get overwhelmed by the possibilities. Choose one promotion that sounds like it could work for your business, either thematically or because it falls during a naturally slow period, and do it well. Take the time to advertise it in advance and set up promotion tracking so you know how well you did. (Psst… here’s more advice on How to Run a Successful Promotion.) Once you’re done, ask yourself these 5 questions to determine whether it’s worth repeating. And remember, Clover’s in your corner.
We hope you find these suggestions and ideas useful. If you run a restaurant or food business, check out this similar post tailored just for you.
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