With this eCommerce boom also comes a rise in card-not-present (CNP) transactions. These transactions are intended to make purchasing items easier and more convenient for consumers who do more of their shopping remotely rather than in person.
While CNP transactions may expand your potential for revenue growth, they can also come with greater risk. Let’s break down what a CNP transaction is, and how you can help protect your business from being at risk for CNP fraud.
Quite simply, card-present (CP) transactions refer to a physical payment card being presented by the cardholder at a brick-and-mortar location during the time of checkout. It is swiped, dipped, or tapped at a POS system or credit card reader to complete a purchase.
Some examples of CP transactions include:
Card-not-present (CNP) transactions, on the other hand, refer to a transaction in which neither the cardholder nor the credit or debit card are physically present when the purchase is made.
Some examples of CNP transactions include:
However, keyed-in or manually entered transactions on a Virtual Terminal are also considered CNP transactions, even if the card and cardholder are present. This is due to the potential added risk for fraud, since a card cannot be verified with a PIN or signature by the processor or card network. There is also an increased probability of manual error when entering card numbers or billing information.
When customers use credit or debit cards, merchants are charged a processing fee whether the transaction is card-present or card-not-present. Because there is more risk associated with accepting CNP transactions, it can be more expensive for merchants to accept these kinds of payments.
With CP transactions, buyers are more likely to receive a refund for their transaction without adding on additional fees for the merchant. CNP transactions, however, may come with an increase in chargebacks. If a cardholder does experience fraud via a CNP transaction, they can dispute the charge with their bank and receive credit from their card issuer. Chargebacks may come with additional fees for the merchant. To help keep your business from accruing costly chargeback fees, learn the difference between a chargeback and a refund and how to avoid them.
CNP fraud occurs when a person uses stolen credit or debit card information to make purchases where they do not have to present a physical card–online, over the phone, or via mail.
Criminals can steal information a number of ways, including:
While CNP transactions can help enable sales no matter where a customer is located, they do come with a higher chance of payment fraud. In many cases, all a fraudster needs to complete a CNP transaction is a cardholder’s credentials. It can take longer for merchants to detect CNP fraud because the transaction may appear to look legitimate.
In order to help minimize your business’s chances of falling victim to CNP fraud, it’s important to use a secure payment processing platform, utilize fraud protection tools, and maintain PCI compliance.
Clover’s guide to the six best practices for securing your eCommerce website can help you avoid CNP fraud and save your business from losing revenue.
Interested in learning how you can build a secure online business with an eCommerce solution from Clover? Contact a Clover Business Consultant today.SPEAK TO AN EXPERT
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