What is EMV credit card processing?

Editorial Team

2 min read
EMV card in Clover Flex

Short for Europay, Mastercard and Visa, EMV card processing leverages fraud-reducing technology that helps protect issuers, merchants, and consumers against losses from the use of counterfeit or stolen payment cards at the point of sale (POS).

EMV processing accomplishes this with the help of embedded microprocessors, or smart chips, which interact with the merchant’s POS device to ensure the payment card belongs to the person using it. This kind of chip technology adds layers of security against fraud and is virtually impossible to duplicate. The customer must also supply a PIN or signature for EMV payment processing to be accepted.

3 reasons to enable EMV credit card processing

  1. Reduce fraud on your merchant account – Chip technology, combined with an EMV payment processing terminal, makes it difficult for fraudsters to steal credit card information
  2. Protect your customers – Retain your customer base by providing a secure shopping and EMV payment processing experience for your patrons
  3. Avoid liability costs – Investing in EMV processing protection now will save you much money in the long run, rather than putting your hard-earned dollars at risk

How EMV processing affects card-not-present merchants

If you think EMV credit card processing has nothing to do with you, think again. Card-not-present (CNP) merchants have seen a rise in fraudulent transactions as criminals migrate toward less-secure channels such as online, phone-based, and mail order shopping. Consider using fraud management filters and other security methods, like tokenization and encryption, to help protect your payment environment.

To learn more about EMV credit card processing, contact our merchant services team today.

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