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Harnessing & measuring word-of-mouth marketing
Who do customers look to for advice on what to buy and where? Believe it or not, the bulk of them ask their friends and family. A whopping 92% of…
Restaurant business planning: How one general manager set SMART goals
When Matthew Ling, whose work with creative promotions using Clover POS we previously profiled, agreed to run three full-service restaurants earlier this year, he approached the job with big ideas for…
Designing social ads for your business that really work
You probably already know that social media is a free (or low-priced) way to get found by customers and keep them coming back to your store with enticing offers. After…
Full Service Restaurants (FSR)
Cultivate a stellar restaurant staff with these hiring and management tips
Record unemployment is making it hard to find reliable, talented people. In fact, industry data collected in 2018 found that three-quarters of restaurants experienced more difficulty recruiting hourly employees than…
Full Service Restaurants (FSR)
Top 5 YouTube channels every full-service restaurant owner should watch
For time-crunched restaurant owners, what better way to get quick, expert advice than on YouTube? Not only does the platform host spots on top chefs, cooking hacks, and street eats…
What to do when the costs of key products or supplies go up
Many merchants pay close attention to the revenue part of the gross profit margin calculation. Driving sales, getting new customers, and adding new products are all important and tangible ways…
Design your front-of-house customer experience
Everyone knows it’s what’s inside that counts—but when it comes to your business, getting customers to come inside is half the battle. Designing your front-of-house customer experience, whether you’re a…
CRM for small businesses
Leveraging your contact and sales information to manage relationships with customers sounds daunting. But CRM makes it easy. This curated guide on customer relationship management (CRM) takes the best of…
Customer appreciation GIFs for Valentine’s Day
Customers are the heartbeat of any business, and without their support we would not exist. Valentine’s Day brings out the warm and fuzzy in all of us and we can’t…
March promo calendar: Fighting the cold with fun celebrations
Looking for ways to spice up your March celebrations? Check out the latest installment in our Holiday Calendar series.
