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What online-first retailers need to know before opening a physical location
U.S. Department of Commerce estimated that only 14.3% of total retail sales in 2018 were completed online. By and large, retail customers still flock to traditional brick-and-mortar locations to do…
Why are customers unsubscribing/unfollowing us?
Like every small business owner, you know that a loyal, engaged customer base is the key to success. But what happens when your customer base seems to lose interest or…
8 eye-opening stats about why customer rewards programs are crucial to the bottom line
This sounds like a silly question, but ask yourself: how critical are your most loyal customers? You’re probably laughing to yourself at how absurd that question is—of course your most…
How to handle difficult customers effectively
Here are 5 tips for dealing with difficult customers, from small business owners like you: 1. Set clear expectations. Two-way communication is key in establishing a good relationship with a…
Great buzz is bringing in the customers, but derailing the customer experience
Buzz is like rocket fuel for a business—powerful but dangerous. Few accelerants are better at boosting demand and building a brand, but the volatile nature of buzz can make it…
How & why to offer a referral discount
Referral programs work as powerful word-of-mouth marketing tools. Asking your loyal customers to spread the love for your small business, in exchange for a discount or reward, can make a…
2FA: What it is & why it’s crucial for merchant security
Every small business owner should prioritize data security, no matter how “under the radar” they may feel. In fact, the risks are higher than expected and the consequences of a…
The 2019 guide to back-to-school planning
Back-to-school season is the second biggest shopping period of the year. In 2018, 29 million households across the country planned to spend more than $27 billion to equip their kids…
Clover Cares, and that’s good for business
It’s no secret that community service is good for business. Forbes reports that providing time for your staff to volunteer increases employee engagement and collaboration far more than endless staff…
