Business Scenario: Opening a second location

March 15, 2017

If you’re thinking about making the jump from one to multiple locations, it’s likely because you’re business is doing great, and you see a mouth-watering opportunity just waiting for the right shop to move in.

But opening a second location can often bring surprises. Before signing that new lease, we’ve jotted down a few things to consider to make sure you get off on the right foot.

Hire a manager.

Having a second location can be more than twice the work as having one. Sure, you’ve timed the drive down to the minute at multiple times of day from your current location to the new one—planning ahead for that eventual emergency—but it’s physically impossible to be everywhere at once.

It’s important to know what questions to ask when hiring that second location’s manager, so look for some advice to ensure you get the job done right the first time.

Create infrastructure to manage inventory and staff across locations.

Nobody loves doing the arduous task of tracking inventory, but with the inevitable inability to keep all the plates spinning yourself, it’s important you put a well-thought out plan in place to do the job across your multiple locations.

Fortunately, there are a number of sleek new apps available for just this purpose. For example, Shopventory helps multi-location businesses track inventory, optimize stock, and create condition-based inventory alerts and purchase orders. Additionally, it includes a convenient analytics dashboard allowing you to track profit margin by item, run reports across items, categories, and locations.

When it comes to managing staff or changing prices on an item, look to technology again. Apps like Multi-Location put business owners in control, enabling real-time pricing and menu changes, management of employees and remote scheduling, and more.

You’ll need to make sure customers come through the door at your new location.

Imperative to the success of your new location will be putting a plan in place to bring people through the door.

Marketing plans come in varying levels of complexity, from simple ad buys in search, social, and in local media, to a focused, content-centric social media plan leveraging valuable, branded content. A successful plan encourages your current audience to connect with new customers closer to the new store, and might even use a customer relationship management system to send targeted Promos to current customers that live closer to your new location.

Opening a second location isn’t an easy thing to do, but with the resources in the Clover App Market, it’s more streamlined than ever before.

[image: Bar Italia by Marcus Hansson on flickr]

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