To compete in the evolving commerce landscape, small-to-medium-sized businesses (SMBs) need to meet customers where they are and deliver more personalized and consistent experiences across all channels, including offering more ways to pay.
In a collaboration with American Express, PYMNTS.com asks Andrea Gellert, head of marketing at Clover, what merchants should consider when adding new payment options and streamlining their business operations.
Before adding payment options, merchants should ask themselves three important questions. Visit the article on PYMNTS.com to learn more and download the free report “Tapping The Payments Opportunity In Retail.”
However, this billing approach lends itself to physical items, too – whether shoppers choose to finance purchases through installment plans or layaway... Read more
In a collaboration with American Express, PYMNTS.com asks Andrea Gellert, head of marketing at Clover, what merchants should consider when adding new payment options and streamlining their business operations. Before…