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Should your business go cashless? Pros & Cons
If you’re a small business owner contemplating going cashless, consider this: An increasing number of Americans no longer use cash in their weekly purchases. In December 2018, the Pew Research…
Study Shows Loyalty Programs Increase Purchases by 20%
When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both…
How to give your team a winning pep talk to start a new day or shift
Make it snappy. Set realistic goals. Troubleshoot problems and share ideas. Ask people to contribute. Listen well. Give targeted praise. Need a simple way to help staff feel valued and…
Launch a VIP customer rewards program
It’s never been easier to know which customers are your most valuable. Businesses of all sizes can access useful sales data through robust, yet easy-to-use analytics packages rolled into point-of-sale…
How to reduce loyalty program fraud
“Gaming” a loyalty program? Believe it or not, it happens. But there are ways to protect yourself. We have a few bulletproof tips to prevent determined fraudsters from working your…
Choosing the right loyalty program for your business
If you looked inside 10 people’s wallets/smartphones today, you’d most likely find at least 10 different loyalty programs they’re signed up for. It seems that loyalty programs are ubiquitous, with…
How to leverage the power of micro-influencers to increase sales
For many small businesses, dedicating a large budget to marketing is in most cases impossible. Traditional forms of marketing like billboards, commercials, and newspaper ads are reserved for brands with…
May promo calendar: More than Memorial Day
Looking for ways to spice up your April celebrations? Check out the latest installment in our Holiday Calendar series.
6 Tax Day GIFs for small businesses
Unless you’re an accountant or a CPA, tax season is the worst season. It’s that time of year when business owners have to hand over their hard-earned dollars to the…
5 reasons restaurants fail & how to avoid them
If you’re in the restaurant business, somebody’s probably told you that most restaurants fail. Alarming statistics float around online: 60% of restaurants fail within a year, 80% within five years.…
