A touchless payment experience is one in which customers have little to no physical contact with the hardware you use to capture and process transactions during checkout. In layman’s terms, this means:
Contactless payment transactions rely on near field communication (NFC) technology to establish a wireless link between a point-of-sale (POS) device and a user’s credit card, debit card, smartphone, or wearable device. When it’s time to initiate a transaction at the checkout counter, customers simply wave their card or payment device across an NFC reader to complete the sale.
Since customers initiate transactions by waving their device or contactless card across an NFC reader, there’s no need for any cashier to touch a user’s card. This offers several benefits for both employees and customers, which may include:
Providing a more secure payment experience: Customers initiate the transaction, so there’s no need to hand over a credit card. This helps to reduce the risk of payment information falling into the wrong hands.
Getting started is surprisingly simple – especially since you may have some of the necessary hardware to begin accepting contactless payments already:
To encourage a touchless payment experience, follow the steps below:
Add contactless payment decals to your storefront window and checkout counters. Doing so alerts users that you accept NFC payments. Customers who don’t have contactless payment capabilities can still dip or swipe their cards during checkout.
Starting in 2018, Visa, Mastercard, Discover, and Amex officially stopped requiring signatures from EMV-compliant merchants for in-store payment authorization.1 Consider eliminating this step as well, since it:
Paper receipts are wasteful and bad for the environment, and may potentially be able to transmit germs. Instead, email or text electronic receipts directly to customers whenever possible. Not only does this help to shrink your carbon footprint and prevent the spread of germs, but it also allows you to quickly sign up customers for your loyalty program.
Even with all the steps above, there are times when customers may need to touch a screen or PIN pad during the checkout process, such as when using a debit card for purchases, or perhaps entering a phone number or email for receipts or loyalty.
If there is only one touchscreen display at the checkout counter, the user and the cashier end up touching the same hardware. Adding a customer-facing display helps change that. Cleaning and disinfecting credit card readers and POS systems on a regular basis can help prevent the spread of germs and also help enhance the performance of equipment.
Do you want to offer your customers a truly touchless shopping experience? Move more of your inventory online. That way you and your customers won’t come into direct contact with one another. This doesn’t mean you should abandon your brick-and-mortar operations. Embracing eCommerce provides users with the option of shopping remotely, yet you may even consider offering a buy online pickup in store (BOPIS) option.
Even before COVID-19, the world was already rapidly adopting contactless payments.
The sooner you make the switch to touchless card payment technology, the sooner you’ll be able to offer in-store customers a safer shopping experience.
To learn how our PCI-compliant payment solutions can help you make the transition, schedule a free consultation with our merchant services team today.
1 “Credit Card Signature No Longer Required: What Your Business Needs to Know,” Fundera, 30 January 2020