By contrast, consumers value their homes even more after COVID, and they’re increasing their home service budgets. The Home Improvement Research Institute (HIRI) reported that in 2020 and 2021 growth in consumer spending on home improvement soared to 15% and 13.3% respectively. That’s compared to the 2.8% average growth rate over the preceding 10 years.
Even long before consumers started spending more time at home, thanks to the pandemic and a growing work-from-home (WFH) culture, home services had already become part of the on-demand economy. In a world with an app for everything, home services have long been as accessible as Uber rides and Airbnb vacations.
Rising demand for, and easy access to, home services create a mix of opportunities and challenges for home service businesses focused on plumbing, HVAC, cleaning, roofing, house painting, lawn and garden care, and other services. For these businesses, the shift in consumer priorities could be a cause for celebration. But it also requires the ability to scale their workflows and technology fast.
In the race to respond to new demand, business owners should avoid these common missteps–in particular, these two:
Not having the right tech at-hand can weaken a business’ ability to deliver quality services–especially at a time when consistent service quality matters even more than before. Consumers are investing more in their homes because their homes mean more to them, and they may react more sensitively to any lapses in service quality. Bigger consumer budgets often mean bigger expectations.
These 6 Clover tools can help home service businesses develop more streamlined, fit-for-purpose tech systems and processes.
Field work is a foundational to home services business, and it demands rugged and reliable technology that stays charged for a long time and even works offline.
For merchants that sell home services and related products like replacement parts and supplies, reliable inventory tracking is a must. Amidst rising inflation, disciplined inventory management can improve profitability.
For basic business functions like payroll, project management, time tracking, and appointment booking, Clover offers easy access to an ever-growing market of integrated apps.
Be sure to peruse the Clover App Market for even more fit-for-purpose apps that can help your home services business keep pace with customer demand.