Editorial Team
6 min read
Picture the last time you held a beautifully packaged piece of jewelry in your hands. Whether a cashier handed you a new necklace in a velvet drawstring bag at a store or you unboxed new earrings from an elegant leather box in your own home, we’d bet the experience is memorable. When it comes to the allure of jewelry, packaging matters almost as much as the jewelry itself.
As a business owner, whether you’re selling a luxury product in person, or offering low cost jewelry through a small online shop, packaging affects how customers perceive the quality of your product. By honing in on the best jewelry packaging ideas, you have an exciting opportunity to tell your customers a story about your company’s ethos, its history, and the level of craftsmanship.
Memorable and unique jewelry packaging matters
Having great jewelry packaging matters for two reasons: protection and branding. To state the obvious, jewelry can be both valuable and delicate. When it comes to romantic gifts and family heirlooms, perfect condition is critical to customer satisfaction and loyalty.
Product packaging is also important to your brand. While every retailer needs to consider the brand story they tell through their packaging, it’s especially important to jewelry sales to understand what your packaging says about your brand. Online businesses rely almost exclusively on packaging and unboxing to deliver their brand experience to their customers. By thinking up and designing creative ways to wrap jewelry, jewelry businesses can communicate and enhance their brand, the customer experience, and even the emotional value of the piece.
It’s no surprise that brands are paying more and more attention to packaging. According to Towards Packaging, the market for jewelry packaging boxes is expected to surge over the next 10 years. Marketing psychologists agree that packaging design has a powerful impact. And some research suggests that customers are even holding onto packaging they like.
Creative jewelry packaging ideas for your business
Creative ways to wrap jewelry abound. The packaging you choose will spark different emotions and responses in customers. Here are a few key things to consider:
Material
Jewelry packaging comes in a huge range of materials from paper and wood to metal, glass, leather, velvet, cotton, and more. To choose the right material, ask yourself whether you’re looking for necklace packaging, earring packaging, bracelet packaging ideas, or something else. Next, you’ll want to consider the nature of your market, whether you want or expect customers to hold onto packaging, and how material fits with your brand.
Structure and Style
For every packaging material, there are multiple packaging styles. If you decide to use jewelry packaging boxes for your rings or earrings, for instance, you can choose between magnetic boxes, lift system boxes, tray and lid boxes, or other custom styles. Don’t be afraid to be unique. According to some marketing psychologists, when it comes to style, customers often favor curves which are seen as friendlier and more attractive compared to sharp, straight lines.
Color and Typography
Some of the most iconic jewelry packaging of all time comes down to color. Think of Tiffany’s iconic robin blue boxes. Unique color choices can capture customers’ attention, create positive associations, and represent your brand. Typography has a role to play too. By choosing fonts that are easy to read, you can enhance the overall visual effect of your packaging and help create a memorable customer experience.
Texture
It’s easy to underrate the importance of texture. Choosing packaging with a pleasant texture, however, can literally make your customers want to hold onto your product for longer. Especially for direct-to-consumer (DTC) businesses, packaging that creates a positive sensory experience can help boost customer retention.
Consider this pro tip: Experiment by matching the packaging material and texture to the elements of the product inside to create a sense of unity in design and texture.
Great jewelry packaging for your market
Ultimately, the jewelry packaging that’s right for your business comes down to your unique product and market. Check out these fresh ideas.
Low-cost options
For businesses selling relatively low-cost jewelry, use simple materials and packaging styles. For jewelry like earrings that won’t tangle easily, consider a drawstring bag or pouch. For necklaces and earrings, display cards can be a useful way to offer protection. And just because you may use low-cost packaging doesn’t mean that it has to be boring. You can add brand logos and style to even the simplest display card using stamps, stickers, or even an artful hand drawing.
Premium options
Jewelry makers are increasingly investing in premium packaging for up-market consumers. To attract discerning customers, use luxurious materials and packaging such as durable boxes that can be kept as a keepsake or for storage when jewelry isn’t being worn. Personalizing boxes with monograms can add an extra element of luxury.
Nurturing relationships with premium customers drives business success. Tools like the Clover Customer Engagement Suite can help support your premium market by providing tools for customer engagement and the option to create loyalty perks like promos and rewards for VIPs. What’s more, with a Clover POS system, you’ll be able to accept more ways to pay, including credit cards, debit cards, gift cards, and contactless payments–that offers your premium customers a premium payment experience.
Gift options
Jewelry is a classic gift, and the gifting experience it creates often depends on great packaging. As you’re scouting out jewelry gift packaging ideas, it’s worth thinking about where you’re wrapping jewelry–in store or elsewhere, if you’re a retailer. If in store, be sure to keep popular colors on hand. Black and white are timeless color choices. Red and pink are other popular color choices for anniversary and Valentine’s Day jewelry gifts. For customers wanting to create a surprise when they gift jewelry, consider providing a large, plain “false” box that can hold a more luxuriously wrapped package inside.
Thinking outside the box
Standing out from the crowd can be essential to success in the jewelry business. So, consider cutting-edge design, minimalist and sustainable packing, travel-friendly packaging, and branding the outside packaging to help you connect with customers in a competitive and changing marketplace.
Be sure to check out The Green for more ideas about starting and managing a jewelry business. And, if you’re looking for a POS designed with small business retailers in mind, reach out to a Clover Consultant. We’re ready to lend a helping hand.
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