Editorial Team
4 min read
There’s no doubt the pandemic has shaken up the way customers dine out.
Many of the customers that filled your restaurant’s dining room are now flocking online to bring your mouthwatering cuisine to the comfort of their homes. Analysts estimate that by 2023, 54 million consumers will use a food delivery app.
Delivery is not only here to stay–it’s growing and becoming an integral part of many restaurant business models. Partnering with a food delivery app provides more than just logistics. Here are the top five reasons independent restaurants leverage food delivery apps, like Grubhub, to grow their business.
1. Additional revenue stream
Modern diners expect their favorite local restaurant to offer takeout and delivery, driving up the demand for at-home dining options. According to the National Restaurant Association, 70% of restaurants reported that off-premise orders make up a more significant percentage of sales than they did pre-covid.
How are independent restaurants tapping into this increased demand? By joining food delivery apps like Grubhub.
When Chef Josie Smith-Malave first opened her restaurant Bubbles & Pearls, she was not prepared to serve her customers through delivery. Then, however, she realized that there was a demand for delivery.
So she turned to Grubhub for delivery services and quickly added a stream of revenue to her business model. “With Grubhub, you are talking about adding $500 a night in revenue to your business,” Chef Josie said. “And when you are a small business, $500 goes a long way.”
2. Reach new customers and build brand awareness
Over 33 million consumers use the Grubhub app to find their next meal, making Grubhub Marketplace the best platform for capturing the demand for delivery.
Spencer Philips has grown Scoop DeVille from one location in the heart of Philadelphia to over five across the city. By joining Grubhub, Spencer has not only added a new revenue stream to his business model but has also used Grubhub to grow a loyal customer base that now visits his shops in person. “The amount of new customers I have gained in-person because they heard about me through delivery has been huge,” said Philips.
3. Access to a fleet of professional delivery drivers
A third-party delivery service can give your restaurant access to professional drivers, so you don’t have to worry about organizing insurance, payroll, and schedule coordination with your drivers.
At Grubhub, we recruit and hire delivery drivers based on their experience and conduct extensive background checks to ensure our delivery drivers protect the integrity of our restaurant partners.
P.S. Kitchen, a high-end vegan restaurant in New York City, has relied on Grubhub to provide a best-in-class delivery experience for their customers since they opened in 2017.
“Grubhub Delivery is a well-oiled machine,” General Manager Jeff LaPadula said. “Grubhub’s professional drivers and insulated bags protect our food quality, even as delivery demand increases.”
4. Industry expertise and a partner beyond delivery
Food delivery apps provide more than just logistics, which is why all independent restaurants that join Grubhub are assigned a dedicated Account Advisor who is personally invested in your business’ success.
Account Advisors work with restaurants to analyze their data and provide recommendations based on diner behavior in the area to ensure you are maximizing your revenue potential with takeout and delivery.
5. Streamline the delivery order process by integrating Clover’s POS with Grubhub
Restaurants looking for the next level of convenience can also integrate their Clover POS with Grubhub to streamline the order management process. It’s now easier to support in-store pickup, schedule orders, and manage Grubhub delivery without the hassle of separate hardware.
Through this integration, the online menu that you create in Clover will automatically be used for your Grubhub menu, eliminating the need to manage your menu on two different platforms.
It’s time to tap into the demand for delivery
Today, diners expect their favorite restaurant to offer both on-premise and takeout and delivery options. The message is clear: It’s essential to provide a variety of ordering options for your customers.
But order management doesn’t need to be complicated. Grubhub integrates seamlessly with Clover POS, making it easier to grow your business. To learn more about the Grubhub and Clover POS integration, please visit Clover’s Help Center.
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY, NASDAQ: GRUB), a leading global online food delivery marketplace. Dedicated to connecting more than 33 million diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features more than 300,000 restaurant partners in over 4,000 U.S. cities.
To learn more about Grubhub for restaurants, please visit get.grubhub.com.
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