It can be tough to hire great workers in a tight labor market, especially if you can’t afford to raise wages, as many larger employers are doing. But there are ways to make it work. Here are 9 tips for hiring in a tight labor market:
Workers have options right now. What makes your business unique? Be sure to stress opportunities for learning and advancement. Showcase your brand in your job descriptions, and highlight what you contribute to the community. The more you can make a job sound like the beginning of a meaningful career, the better.
Maybe you can train a new employee instead of requiring experience. Maybe a flexible schedule would work for certain positions. Make sure you’re casting a wide net, and keep an open mind when interviewing.
Consider every possibility when it comes to filling open positions. Could you hire freelancers on a project basis instead of adding a new full-time employee? Could two part-time positions become one full-time position with benefits, or vice versa? Being flexible will give you more options.
In normal times, you might wonder about someone who’s been out of work for a year. But the pandemic created extraordinary circumstances. Many people had to drop out of the workforce to care for young children while schools and daycares were closed. Others were laid off and may have been slow to return to work due to health concerns. Be compassionate and keep an open mind when evaluating candidates with gaps in their resumes.
Do post your open positions on job boards, but also share your opportunities on social media, on your business’ website (create a “careers” page if you don’t already have one), and by word of mouth through your existing employees and loyal customers.
Create a referral program and offer rewards for team members who bring in successful new hires. You could offer gift cards, cash, or other valuable rewards, like an extra paid vacation day, preferential scheduling, or another perk.
At times when jobs are hard to come by, you can afford to focus your interviews only on the applicant’s skills and experience. But in a tight labor market, you should devote some time to wooing the interviewee. Share the passion you bring to your business. Talk about what’s exciting about working with your team and what opportunities your new employee will enjoy.
When you do reject someone for a position, be professional and courteous. And think about keeping in touch—you may have more positions to fill in the coming months, and a near-miss could be an excellent candidate.
Times are tough out there! If you get great service at a local business, take a moment to ask if the person is interested in making a career move. Remember to think outside the box—someone who’s successful in a different type of business might well have transferable skills. Keep it polite and professional, give the person your business card, and hope for the best.
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