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Operating expenses 101 for small businesses
Some business owners are a little fuzzy when it comes to classifying operating costs. In this guide, we’ll break down the definition of operating expenses, what is included in operating…
How to reduce bounce rate on your eCommerce site
Consider this scenario: A couple of shoppers stroll by your store. Then, they peek into the window, move towards the door, open it, and step inside. Just as quickly as…
How to pivot your business for growth
What does a pivot mean in business? A “business pivot” refers to a strategic shift in direction, products, or services to better align with market demands, customer needs, or emerging…
How to embrace SMART goals to maximize your eCommerce conversion rates
The article below explains what SMART goals are. It also details how you can use this goal-setting framework to help improve eCommerce conversion rates or achieve any other business or…
How to increase physical security for your small business
To help keep your brick-and-mortar location, goods, employees, and customers safe, read on for five physical security tips for businesses. What is physical security and why is it important Physical…
Why is the post-purchase customer experience important in the retail industry?
However, a successful sales process should require diverting some of your time and attention to the post-purchase experience. This article explains why post-purchase marketing is important, and it also outlines…
Full Service Restaurants (FSR)
What are market-price menu items and why your restaurant should offer them
Market pricing is a strategy that allows restaurants to account for the fluctuating price of seasonal ingredients, issues with suppliers, and changing consumer tastes. Market pricing for certain menu items…
Full Service Restaurants (FSR)
Top 10 recruiting websites to help you find and hire restaurant staff
When hiring on a budget and in a tight market, small businesses and restaurant owners may try to tackle hiring themselves by posting in their own social networks, in local…
How to choose a POS system for your spa business
This could result in stressed out clients and potentially lost business, which can impact your staff and spa management operations. The right point-of-sale system for spa businesses can help you:…
6 Valentine’s Day promotion ideas to help boost orders and sales
Whether your business is a floral shop, a restaurant, or an online boutique, Valentine’s Day can be a prime time to boost your sales. Elevate your business with these 6…
