Editorial Team
3 min read
It’s been a wild few years for florists. You might have started selling more houseplants after the pandemic made people want greener living spaces. Or you might have simply shifted to selling more online to meet customers where they are. But chances are you’ve made big changes to your business.
On top of these changes, you may have faced the challenge of direct competition with big online retailers, who have also benefited from the rapid growth of ecommerce. This competition can put pressure on smaller local florists.
The good news is, there are plenty of ways for your more personal and artistic arrangements to compete with online options and supermarket bouquets. Here are 5 great florist apps that can help you grow your business:
1. Easy Labels
Keeping track of perishable inventory can be a challenge. Easy Labels automatically generates SKUs for every new arrival, so your Clover inventory stays current. Using this app is a great way to speed up the process of getting new products up on your website quickly, so you can sell them while they’re fresh.
2. Thrive Inventory
This florist app not only helps you keep an eye on what’s in stock, it also runs analytics for you, so you know which items are your most profitable, what sells the fastest, and more. With Thrive, you can keep track of what arrangements sell consistently during slow times, or do a deep dive into what worked during peak holidays like Valentine’s Day and Mother’s Day.
3. Sell Online by Ecwid
This app helps you easily set up an online store that also integrates with your inventory tracking. No matter where you make a sale, your customers know what’s available–so you can avoid the brand-damaging hassle of selling a Valentine’s Day bouquet online that’s already been sold out in store. If you already have an online store, check out SKU IQ, which integrates seamlessly with Shopify and WooCommerce stores.
4. Pointy
Pointy allows you to easily add your store’s products to Google results. That way, when customers in your area are searching online for ‘Mother’s Day bouquet’ or ‘anniversary bouquet,’ your products show up. Using Pointy is super helpful when competing with bigger online retailers.
5. Loyal Patron
It’s always a challenge for florists to deal with ebbs and flows in demand. Everyone wants roses for Valentine’s Day, but flowers can be seen as an inessential that’s easy to cut when the budget is tight. Use Loyal Patron to reward big-purchase customers and entice them back into the store again and again. This app also allows you to set up subscription billing. Offering subscriptions for the hard-core plantaholics is a great way to generate more consistent revenue throughout the year.
Be sure to check out the Clover App Market for even more floral apps to help you grow and manage your florist business! Or, talk to a Clover Business Consultant to learn more about our POS systems for florists.
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