The new year is a great time to align your business with a cause you and your customers share. Increasingly, customers “shop local” to support a business in their community, and they’ll redirect some spending from big-box stores or Amazon if they know their dollars are supporting a larger cause that matters.
When first starting out, come up with a list of potential charities or causes you might be interested in supporting. Take a look at larger organizations in your industry to see who they support. Then talk to your staff and customers to see what causes resonate with them. Consider surveying your customers to find out what they care about most. This will help you uncover organizations you might not be familiar with. Once you have a list, vet potential causes against these guidelines to see which ones rise to the top.
Once you have chosen a cause, think through how you can make a difference and how involved you want to be. Here are a few quick ideas:
However you choose to support your cause, make sure you are transparent about how your business is involved.
Not everything requires measurement, but keeping track can help inspire more donations, and may even help the business get a tax deduction. If you set a goal—such as money donated, names on a petition, animals saved, or customers reached—you’ll notice staff and customers getting excited once they get close to reaching it. Even if you’re not providing regular updates on amounts, giving customers context for the ask can inspire more generous donations. “A one-dollar donation provides 3 meals to a hungry child” turns a single dollar into a powerful tool of change. Make sure whatever you report is completely accurate and amounts donated are transparent.
While giving to a charity is a valuable pursuit in and of itself, anything that takes a considerable amount of time should also be measured in terms of how it may be affecting your business. Consider using the Donate Here app to measure:
Once you know who supports the charity (by tracking responses in the apps), try a promotion offering a discount to people who visibly support your charity (for example, with a ribbon or T-shirt) on specific days. You’ll make your best customers feel like part of your team to make a difference.
Interested in learning more about raising funds or collecting donations with our POS solutions? Contact a Clover representative today.
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