Cross-selling through loyalty–the power of rewards

Editorial Team

2 min read
Dictionary with definition of cross-selling and up-selling

Loyalty programs have been around for some time now, and for good reason. They help businesses retain customers and increase revenue. But, did you know that loyalty programs can also help you introduce customers to new items? This is the power of rewards.

Introducing new products can be difficult since customers often stick with what they know best.

However, by offering new items as rewards, you incentivize your customers to explore your product range. In fact, rewards help grow revenue by shaping buyer behavior. They introduce new products to your existing customers, and they can help increase the likelihood that customers will return. Ultimately, these patterns help you expand your customer base by reaching more customers with more of your products.

There are a few ways you can use loyalty programs to introduce customers to new items and make your product launch a success:

Create itemized rewards 

Item-specific rewards give you the chance to introduce your customers to something they wouldn’t normally try. Successful item-specific rewards can encourage repeat purchases alongside customers’ usual orders by providing a taste for more.

Offer bonus points for the launch of your new products

You can offer customers bonus points when they buy new products in your store during an introductory period. This encourages shoppers to be more adventurous, while accumulating loyalty points with you. Loyalzoo’s double points feature lets you decide the exact timing for when you would like to offer this bonus. Pair bonus points with a promotion to simultaneously showcase new products and generate interest. 

Use powerful promotions

One of the best ways to let your customers know about a new product is by sending a special promotion and offering a discount. Send image-rich promotions to make it easier for customers to discover new items and encourage them to make a purchase.

Loyalty programs can be a powerful tool for introducing customers to new products and categories. By incentivizing customers to try something new, you can help increase revenue, retain customers, and expand your customer base.

Visit the Clover App Market to learn more about setting up loyalty programs at your business with Loyalzoo.


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