New & notable in the Clover App Market: October 2018

5 questions to ask before borrowing money for your business

As you launch and grow your business it’s inevitable that you’ll need extra cash to deal with the unexpected. Here are 5 questions to calmly ask yourself before borrowing money for your business. …

Enterprise behavior: What VIP customer feedback can tell you

Even small-ticket customers can be some of the most loyal, profitable—and insightful. Find out simple ways to recognize and reward them, and to tap their ideas for improving and growing your small business. …

Growing pains: Finding a mentor to navigate a business growth spurt

When it’s time to grow the business, mentors bring a wealth of information and experience. But how do you persuade someone to commit to your business? Learn simple strategies for landing a knowledgeable mentor and getting the most from the…

Customer Lifetime Value (LTV): Calculations worksheet

Customer Lifetime Value (LTV) is a metric that directly impacts profit and your marketing strategy. Simply defined, LTV is the amount of money a customer will spend at your business in their lifetime. Learn how to calculate and use this…

Customer Lifetime Value (LTV): How to calculate it & why it matters

Customer Lifetime Value is one of the most important—and overlooked—small business metrics that impacts profits and helps shape your marketing budget. Find out how to calculate and maximize the amount of money your customers spend at your business in their…

Smart cash management tips for small businesses

What’s one of the top reasons 20% of small businesses fail in their first year and over 80% fail by their 10th year? Poor cash management. Without a visual of their cash flow, businesses struggle. These tips and tools make…

Business accelerators: Leveraging staff expertise to drive more sales

Employees often bring passion, expertise, and fascinating life experiences—great for personalizing the business and reaching customers. Learn simple strategies for mining the staff’s insights and skills, and using the information to increase sales. …

Everything you need to know to start a successful vape shop

Interested in selling vape? This curated guide takes the best of the web on how to start a vape shop. From concept to location, laws to loyalty programs, this curated guide has everything you need to open a vape shop. …

August promo calendar: Beat the heat!

August has a wealth of things to celebrate: summer fruits, tropical drinks, and even treasured pets! Find new ways to delight your staff and customers with these lesser-known holidays. …