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Restaurant renovations: Understanding costs and budgeting for success

In this guide, we’ll break down what you can expect regarding restaurant remodeling costs, risks to consider, and how to set yourself up for long-term success.  When to consider a…

4 tips for building a great workplace culture 

While many factors can affect the overall culture in a workplace, small business owners have a lot of power when it comes to cultivating a positive work environment. Read on…

Earth Day and the benefits of sustainable business practices

This first Earth Day inspired 20 million Americans (10% of the total U.S. population at the time) to voice their concern about the impacts of 150 years of industrial development…

Operating expenses 101 for small businesses

Some business owners are a little fuzzy when it comes to classifying operating costs. In this guide, we’ll break down the definition of operating expenses, what is included in operating…

How to reduce bounce rate on your eCommerce site

Consider this scenario: A couple of shoppers stroll by your store. Then, they peek into the window, move towards the door, open it, and step inside. Just as quickly as…

How to pivot your business for growth

What does a pivot mean in business? A “business pivot” refers to a strategic shift in direction, products, or services to better align with market demands, customer needs, or emerging…

How to embrace SMART goals to maximize your eCommerce conversion rates

The article below explains what SMART goals are. It also details how you can use this goal-setting framework to help improve eCommerce conversion rates or achieve any other business or…

How to increase physical security for your small business

To help keep your brick-and-mortar location, goods, employees, and customers safe, read on for five physical security tips for businesses.  What is physical security and why is it important Physical…

Why is the post-purchase customer experience important in the retail industry?

However, a successful sales process should require diverting some of your time and attention to the post-purchase experience. This article explains why post-purchase marketing is important, and it also outlines…

What are market-price menu items and why your restaurant should offer them

Market pricing is a strategy that allows restaurants to account for the fluctuating price of seasonal ingredients, issues with suppliers, and changing consumer tastes. Market pricing for certain menu items…