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4 different types of mobile payment systems
Mobile phones no longer function exclusively as communication devices. From alarm clocks to GPS tools to exercise apps, we’ve grown to rely on our smartphones for everything under the sun.…
Celebrating your staff after the holiday rush
In 2017, roughly 63% of companies (mostly large corporations) reported offering a holiday cash bonus averaging $1,800 per employee. Just three years later, with the global economy clobbered by a…
Merchant talkback: What’s your biggest business challenge and how are you handling it?
How can merchants take on the challenges of owning a small business—staffing problems, cash flow issues, getting their name in front of customers—and still get ahead? We asked them what…
16 ways to boost profitability on your top-selling product
Take 30 seconds and think: what is your top-selling menu item? I’m sure you know, and I’m sure it took you a whole lot less than half a minute to…
5 questions to ask: Are you ready for the next live event near you?
In 2018, brands spent an estimated $480 million on advertising during the Super Bowl. A 30-second TV spot cost $5.24 million alone—but with nearly 100 million viewers, many companies are…
Make birthday rewards work for your business
Birthdays are a funny thing. Looking at them objectively, they shouldn’t be a big deal—literally everyone has a birthday. But honestly, very few people look at their birthdays from an…
Harnessing & measuring word-of-mouth marketing
Who do customers look to for advice on what to buy and where? Believe it or not, the bulk of them ask their friends and family. A whopping 92% of…
Designing social ads for your business that really work
You probably already know that social media is a free (or low-priced) way to get found by customers and keep them coming back to your store with enticing offers. After…
Design your front-of-house customer experience
Everyone knows it’s what’s inside that counts—but when it comes to your business, getting customers to come inside is half the battle. Designing your front-of-house customer experience, whether you’re a…
It’s a sign: Best practices for in-store signage
So, how can you keep things flowing smoothly through your store? One simple way is with in-store signage. Done correctly, in-store signage guides and informs your customers so they can,…
