How to start and grow a floral business

Editorial Team

5 min read
Flower shop owner looking at laptop

Before you sell your first floral arrangement, you’ll need to craft a business plan to get your new shop up and running. If you’re not sure where to start, the information provided below can help you learn how to start a floral business.

If you’re thinking about becoming a florist and opening a flower shop, it’s important to have a clear understanding of what the job entails. On the surface, it might seem like it’s all about picking pretty flowers and putting them together in a beautiful way, but that’s only the tip of the iceberg. As a florist, you’ll be responsible for so many things, from unpacking fresh deliveries and arranging blooms to make them more enticing to customers, to ensuring that every single flower stays healthy and hydrated.

You’ll also be managing all sorts of other tasks, like taking phone calls, interacting with customers, handling different payment methods, keeping your online store and inventory up to date, and dealing with finances and insurance. And, let’s not forget about arranging flower deliveries, too!

Being a florist is demanding, but it can be an incredibly rewarding job. You’ll get to work with stunning blooms every day and use your creativity to make people’s days brighter and more beautiful. But at the same time, you’ll need to be organized, detail-oriented, and ready to take on whatever tasks come your way.

If you’re up for the challenge, though, why not dive in and see where this amazing path takes you?

General tips for starting a floral business

Regardless of your industry or niche, there are a few steps that all entrepreneurs should consider when starting a small business.

Create a business plan

Determine whether there’s a ready market for the floral services you’ll offer. In this stage, think about potential price points, revenue projections, and busy and slow seasons before putting these numbers into a written business plan.

Secure funding

Decide how you will finance your floral business and put together a plan to secure the necessary funding. This might come from friends, family members, investors, banks, or a combination of lenders. If you are applying for a small business loan, you’ll absolutely need a written business plan.

Register your business

Choose a corporate structure for your business. There are a variety of entities you can choose from when structuring your business which include, but are not limited to, a sole proprietorship, a partnership, a corporation, or a limited liability company. Consult an attorney to discuss all of your options and to determine which business structure best suits your situation.

READ: How to register your small business

Audit your inventory

The last thing you want is to have to turn customers away because you don’t have enough inventory or spend money on inventory that goes to waste. Finding the right balance is especially important for floral shops because flowers have such a short bloom period. And when you’re starting out, it’s all too easy to make those tiny errors that can cost you important business.

To make things simpler on yourself, let your POS system do the hard work for you. Clover’s POS systems for florists can handle tracking your stock levels, setting up low stock alerts, and automating reordering when necessary. Staying on top of your business is easier with real-time reports for inventory, sales trends, and top-selling products that can help you make better-informed decisions about future products.

Hire and train employees

Your employees are your most important resources. They’re the people who make your business tick. A lot goes into keeping them engaged and their schedules organized. Clover’s employee management software solutions help ensure everyone is on the same team as you work together to grow sales.

Clover integrates with many popular employee management software programs to help make staying ahead of shift schedules, processing payroll, and onboarding new hires a breeze. You can even run detailed reports with our employee management software to identify your top sales performers.

READ: 3B’S Flowers

Set up your website with online ordering

Opening and running your own floral business is going to require you to juggle a lot of different tasks all at once. Thankfully, there are easy ways to streamline aspects of your business. With your Clover POS system, you can integrate your storefront into your website to accept orders, take payments, or enable appointment bookings all online. You can even leverage our integrations with popular delivery and tracking apps to make sure orders get where they need to go.

Promote your floral business

Let your customers know you’re open for business by promoting your new flower shop and online ordering page on all your communication channels: storefront signage, website, social media accounts, and email.

Ready to get started?

There’s no denying that there’s a lot of hard work involved when it comes to starting a floral business, but there’s no need to be intimidated by the wide range of tasks and responsibilities involved. With careful planning, attention to detail, and the right tools, you can build a thriving and fulfilling business that brings beauty and joy to your customers every day.

And with Clover’s POS systems, you have access to a comprehensive suite of tools and business management solutions designed specifically for small businesses like yours, allowing you to streamline your operations, manage your inventory and staff, and grow revenue.

To learn how we can help you run your floral business more efficiently, contact a Clover Business Consultant today.


This information is provided for informational purposes only and should not be construed as legal, financial, or tax advice. Readers should contact their attorneys, financial advisors, or tax professionals to obtain advice with respect to any particular matter.

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