Running a small business can be all-consuming. Especially if you founded your own company, chances are good that you’re the first person called in any crisis and the last person…
You’ve raised the money, hired the staff, and planned the menu. You’ve spent months of your life and thousands of dollars working towards this moment: it’s time to launch your…
In 2018, brands spent an estimated $480 million on advertising during the Super Bowl. A 30-second TV spot cost $5.24 million alone—but with nearly 100 million viewers, many companies are…
It can be a stretch to find reasons to celebrate from March through May: with no major national holidays, your spring marketing is competing for customers’ attention with great weather…
Gift cards are far from a last-minute gifting option. In fact, people love to give gift cards as gifts. In First Data’s 2018 Prepaid Consumer Insights Study [download], the company…
If your business is ready to grow it can be the beginning of an exciting new phase. But your growth trajectory can be stunted if you don’t have the cash…
Small business owners are often so busy, they may not have time to step back and observe their own patterns. What many small merchants don’t realize is that some of…
Cash is the lifeblood of any business. If you can’t master cash flow, your business may not last long: 29% of small businesses that fail run out of cash, and…
Pricing products is one of the single most intricate aspects of running a small business. Hopefully, you’ve read about different pricing models, and perhaps even used those formulas to price your…
It used to be that if you identified as queer, or a member of the LGBTQIA community as a whole, it was generally irrelevant to business practice. In some places…