For professionals providing financial services, tax season presents many opportunities for experts to alleviate anxiety and provide helpful, valuable information to potential leads and customers. Since the entire U.S. population must pay taxes in order to obey the law, tax season offers accountants and other finance experts more opportunities to market their services, provide useful education, offer tax guidance, and build successful relationships with clients.
This guide explains how to capitalize on the busy tax filing season to grow your finance business.
Proactive tax planning strategy helps both individual taxpayers and tax-paying business owners meet their payment deadlines and avoid fees or penalties. Planning taxes in advance can also help people alleviate their stress, especially when they’re guided by the expert help of a professional.
Some of the benefits tax planning provides include:
How you incorporate tax planning into your services will depend on what you currently offer. If you’re an accountant who specializes in taxes, adding tax planning will be a natural value-add. You can promote this service to any client you see, which enables you to create long-term relationships with an eye on taxes all year-long.
If you’re a finance professional who doesn’t specialize in taxes, such as a personal finance advisor, for example, you can identify tax professional partners who can offer this service. You may choose to work out a referral service or partner with an accountant to bundle these services into your regular offerings.
For effective tax planning, you’ll want to schedule regular tax planning sessions with clients so both parties stay on track. Tax planning involves:
Taxes affect a large portion of an individual’s income or business’s revenue, so adding tax planning to your services can help you improve your service offering by providing proactive, meaningful help to clients.
Content marketing is using content (blog posts, thought leadership articles, eBooks, webinars, videos, etc.) to gain leads and customers by building trust and authority. For finance professionals, content marketing can help you capture more leads and strengthen your relationship with clients, as you provide helpful information that positions you as a subject matter expert in your industry.
Proactively offering tips and advice for tax season can help you achieve big wins with customers. According to Pew Research Center, 53% of Americans say the federal tax system’s complexity “bothers them a lot,” which is a 6% increase from 2021. Around 87% of Americans are at least “somewhat” bothered by the federal and state tax systems.
When you host tax-related educational events, you gain benefits like the following:
To create and promote tax webinars or workshops, follow these steps:
After the webinar is over, you can continue to promote it to leads and clients. You may get new questions as a result of the webinar, which you can use for future content.
In addition to talking about taxes specifically, tax season is a great time to introduce general financial guidance and leverage tax-related discussions to address broader financial goals. Money and finances are on people’s minds, so you can capitalize on what people are focused on during this time.
Some topics to consider covering include:
Again, you can partner with other finance professionals to help you cover areas in which you don’t specialize. Consider putting on workshops with a cohost, asking other finance pros to guest blog for your website, or creating a referral system where you send each other business.
As you promote non-tax-specific content during tax season, think about ways to tie in other content to what’s relevant now. For example, if you’re writing about investment strategies, consider how they impact people’s taxes. You can tie in your expertise to how those topics impact or are affected by taxes, to make them more optimized for searches people do online during tax season.
Since most Americans get stressed come tax time, this is the perfect opportunity for you to be there for your clients, ease their stress, and work on building trust and rapport. Nurturing client relationships during tax season shows you anticipate your clients’ needs and are there to provide personalized financial advice for whatever they’re going through.
During tax season, some ways to demonstrate reliability and expertise include:
When you’re proactive with your communication and offer to help clients during tax season, you can ensure you stay at top of mind when clients do need assistance or have questions. Put yourself in your clients’ shoes, then find ways to deliver before the client realizes they need help.
As tax season comes to an end, you can also set the stage for post-tax season services. By delivering exceptional service during tax season, you can build trust and strengthen your client relationships. Continue to promote year-round services like financial guidance and investment strategies, so clients know when and how to contact you for continued assistance.
As many Americans are confused by the tax system, tax season is a great time to provide expert knowledge and expand your client base. During tax season, some strategies to gain new leads and customers include:
Ideally, you’ll want to make new customers you gain during tax season long-term clients. To convert seasonal clients into year-round clients, you can use Clover’s lead nurture strategies for CRM. By organizing your customer base and using customer insights, you can create custom promotions that are relevant for specific customer groups. You can also reward your most loyal customers, create a customer feedback channel, and nurture relationships all in one point-of-sale (POS) tool.
Using Clover’s CRM, you can identify and anticipate additional financial needs for your clients, based on the services you’ve provided and their customer demographics. You can then promote custom, comprehensive financial planning services based on their unique needs.
Personalizing your marketing messages and services to customers can help you quickly grow your business. According to research from McKinsey & Company, companies that grow faster drive 40% more revenue from personalization compared to slower-growing competitors.
Many individuals require assistance during tax season, and Clover’s CRM features and POS solutions can significantly enhance your ability to provide expert support to your clients, which can help your business grow. These tools empower you to efficiently organize your customer database, gain profound insights into your clients, and customize your marketing messages to ensure they are both personalized and highly relevant to all your leads and customers.
Why wait? Elevate your business, and get started with a Clover point of sale system today.
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