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Great buzz is bringing in the customers, but derailing the customer experience
Buzz is like rocket fuel for a business—powerful but dangerous. Few accelerants are better at boosting demand and building a brand, but the volatile nature of buzz can make it…
How & why to offer a referral discount
Referral programs work as powerful word-of-mouth marketing tools. Asking your loyal customers to spread the love for your small business, in exchange for a discount or reward, can make a…
2FA: What it is & why it’s crucial for merchant security
Every small business owner should prioritize data security, no matter how “under the radar” they may feel. In fact, the risks are higher than expected and the consequences of a…
The 2019 guide to back-to-school planning
Back-to-school season is the second biggest shopping period of the year. In 2018, 29 million households across the country planned to spend more than $27 billion to equip their kids…
Clover Cares, and that’s good for business
It’s no secret that community service is good for business. Forbes reports that providing time for your staff to volunteer increases employee engagement and collaboration far more than endless staff…
Walk-ins or reservations—what’s the right mix for your restaurant?
It’s one of the trickiest questions in the restaurant business: should you take reservations? Your answer can dramatically change the experience customers have and the impression people form of your…
How to increase ticket size at your restaurant
Any successful restaurant owner knows that, in order to thrive, they need to keep their eyes on the bottom line. One of the most important techniques for boosting profits is…
5 things you can learn from Small Business Revolution
From Kitchen Confidential to Shark Tank to Silicon Valley, there’s no shortage of TV shows that focus on the hustle and struggle of entrepreneurs trying to make a small business…
July promo calendar: Mid-summer joy
Looking for ways to spice up your June celebrations? Check out the latest installment in our Holiday Calendar series.
