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How to deal with difficult customers during the pandemic
The pandemic has brought a host of new challenges for small business owners. Amongst them, business owners now have to navigate some new ways customers are refusing to follow the…
What is Customer Relationship Management (CRM)?
Customer relationship management (CRM) allows a business to manage and analyze contact with their past, current, and future customers. The goal of CRM is to allow a business to better…
Keep your customers engaged with Feedback and Rewards
As we outlined in the first segment of this two-part series, customer engagement is a key ingredient to building a sustainable business. Repeat customers are your most valuable fans, even…
Get to know your clientele with Customers and Promos
Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to stay in touch with customers. Customer engagement and loyalty programs are taking top priority as many merchants struggle…
Why we need the “social” of social media more than ever (Part 1)
A bigger gorilla has just entered the room, however. COVID-19 has upended communities across the country and throughout the world; many small merchants are facing uncertainty, downsizing, and sometimes closure.…
Boosting staff morale
In the mad rush to keep orders filled, bills paid, and customers happy, it’s easy to forget about employees. As long as they show up and do the job, all…
Beyond Black Friday marketing
It’s already November, and you know what that means: the holiday season is almost here. Traditionally, the holiday shopping season would kick off with Black Friday deals on the day…
How to launch a subscription-based service for your small business
Every business owner knows that a regular customer is worth their weight in gold. Consider this story about a man who buys a latte and a bagel every weekday from…
Full Service Restaurants (FSR)
Hosting a class to grow your restaurant & bar sales
Designed strategically, restaurant classes can be used to drive sales, reward loyalty, and generate word of mouth—all of which keep you front-of-mind with customers and a cut above competitors. Diversifying…
How real-time promotions can drive foot traffic & delight your customers
Like anyone with a smartphone and a pulse, you’ve noticed the phenomenon. Businesses are marketing to you through multiple platforms (email, social media, texts) and often get the word out…
