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Celebrating 100+ merchants

These merchants have shared their histories, challenges, inspirations, and goals for the future during one of the most challenging and exciting periods in small business history.  We’ve spoken to entrepreneurs…

What inventory reports you need (and what they are telling you)

So, how do you know if you’re optimizing your inventory? Some merchants simply wait until an empty spot appears on the shelf. Others make notes during quarterly stock counts. But…

How to set up a business website

A great business website helps companies capture both online and in-store sales. Well-designed sites can improve customer engagement, encourage online purchasing, and facilitate research before buyers visit retail stores. In…

How to automate your business in 5 easy steps

Business automation has become more ubiquitous, and new tech like ChatGPT and self-driving cars and trucks are promising even more opportunities to automate tasks, services, and possibly even entire industries.…

How to create effective social media marketing content

When used effectively, your small business can craft content that speaks directly to your target audience, promotes your offerings, builds a community, and drives traffic to your doorstep, both virtually…

Find money-making restaurant marketing ideas and sales techniques

The restaurant industry is extremely competitive, and smart marketing techniques are what cultivate regulars and keep your restaurant afloat when a new eatery opens up across the street. We’ve curated…

5 tips for updating your tipping policy to retain employees

Now, more than ever, restaurants must stay competitive with the compensation packages they offer employees–especially when it comes to tipping. A brief history of tipping in the U.S. Tipping in…

8 restaurant loyalty and rewards program ideas

Benefits of loyalty and rewards programs Before we dig into some of the top loyalty program ideas for restaurants, it’s important to understand why loyalty programs are useful tools in the…

How card-on-file subscriptions guarantee revenue and grow your business

Amazon was one of the leaders in subscription-based loyalty, with over 200 million customers paying every month to be a Prime Member. Big chains are also getting in on the…

The Walk In and Neon Croissant

Our Meet the Merchant series features Q&As with real-world Clover merchants. Read our full catalog for innovative ideas and real-life stories of small businesses in action. Clover: Hello Erin! You…