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ChoZen 4 U Boutique

Her passion for fashion started early.  “My mother took me shopping every weekend, and she would stress quality. If it wasn’t right, it was going back,” Berry says. Before opening…

Rose City Balloons

Following the path of entrepreneurs before her, Betsy Vega turned a hobby into a full-blown business–Rose City Balloons. A first generation American of Argentine and Colombian ancestry, Vega first started…

5 merchants share lessons they’ve learned as we celebrate Black Business Month

In celebration of Black Business Month, Clover is sharing this guide that outlines resources Black business owners may find useful. We’re also spotlighting five Black-owned businesses that demonstrate excellence in…

Country Friends of Ohio

“At first, I ran the business from my home and took my products on the road by traveling to gift shows,” Cox recalls. “I still go to shows, but now…

Elite Practitioner

Before his death, Emem Obot’s father was overwhelmed with work demands. He was a nurse just like Obot. When Obot recognized similar patterns in herself–thanks to 12-hour hospital shifts and…

7 reasons these real-world merchants use (and love) gift cards

Gift cards can be a serious boon for businesses and customers. They work so well, in fact, that the gift card market has grown to over $300 billion globally. Offering…

Milk Jar Cookies

While working in television in Los Angeles, CA, Courtney Cowan often brought cookies for her coworkers. She’d been baking since childhood and spent years perfecting her own twist on the…

How three merchants use Clover Customer Engagement to boost business

Recent industry research offers some really interesting insights about engaged customers. Take these 3 stats, for instance:  82% of companies agree that retention is cheaper than acquisition Increasing customer retention…

Your Toy Link

Gloria remembers: “People started asking me, ‘How did you find that?’ and ‘How much would you sell this for’?” Eventually, he opened an eCommerce store to handle the high volume…

The Smoke and Oak

Crowson and his friends found relief from their pandemic isolation by gathering outdoors for long chats over cigars and favorite tipples. Inspiration struck, and Crowson set out to recreate that…