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What to do when the costs of key products or supplies go up
Many merchants pay close attention to the revenue part of the gross profit margin calculation. Driving sales, getting new customers, and adding new products are all important and tangible ways…
Design your front-of-house customer experience
Everyone knows it’s what’s inside that counts—but when it comes to your business, getting customers to come inside is half the battle. Designing your front-of-house customer experience, whether you’re a…
CRM for small businesses
Leveraging your contact and sales information to manage relationships with customers sounds daunting. But CRM makes it easy. This curated guide on customer relationship management (CRM) takes the best of…
Customer appreciation GIFs for Valentine’s Day
Customers are the heartbeat of any business, and without their support we would not exist. Valentine’s Day brings out the warm and fuzzy in all of us and we can’t…
March promo calendar: Fighting the cold with fun celebrations
Looking for ways to spice up your March celebrations? Check out the latest installment in our Holiday Calendar series.
What’s the sweet spot for your return policy?
Designing a return policy for your small business can be tricky. If your margins are thin, you may be worried about creating a too-generous policy that leaves you stuck with…
5 questions to ask when sales are down
When running a business, there are many things to account for in ensuring the success of your venture. As a business owner your focus tends to primarily be on how…
How and why to improve SEO for your business website
Search Engine Optimization (SEO) is the practice of optimizing the content and navigation on your website to improve its ranking on search engine results pages. Whether you run a restaurant,…
February promo calendar: Love is in the air
Looking for ways to spice up your February celebrations? Check out the latest installment in our Holiday Calendar series.
5 questions to decide if your pop-up is ready for a permanent location
You’ve finally decided to put action behind the goal of owning your own store one day. You’ve done your research, you’ve tested the market through pop-ups, and now you wonder…
