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3 things to consider when building a customer loyalty program

Editorial Team

2 min read
Making a sale on a Clover Station Duo POS machine

In the ever-evolving world of business, customer engagement and loyalty programs have emerged as key strategies for success. Building strong relationships with customers and fostering their loyalty is an important part of sustained business growth.


Customer Loyalty programs not only foster a favourable customer experience but they also serve as powerful incentives for customers to repeatedly choose your business, ultimately nurturing a lasting and meaningful connection.

To create an effective loyalty program, you’ll need to consider a few factors.

1. Decide how to reward your customers

Offering discounts, free products or services, or even exclusive offers are several ways you can reward your customers. You’ll also need to consider how customers will earn points, and how they can earn them quickly. Do you want to reward customer spending or customer engagement? Loyalzoo recommends keeping the points ratio simple and easy for customers to understand. The sooner customers see success, the more engaged they can become. Awarding one point per dollar spent is generally best practice.

2. Tracking your customer’s rewards points

Once you decide the details of your loyalty program, you’ll need to find a way to track customer points. If you’re just starting out, you can use a simple spreadsheet or customer database. However, as your loyalty program grows, you may need to invest in more sophisticated point tracking software. Your digital loyalty program should be able to import any data from your spreadsheet so customers do not lose any points in the process.

3. Advertise your rewards program

Finally, you’ll need to make sure customers are aware of your loyalty program. Promote through social media, email campaigns, or even in-store signage. You can also consider using online marketing techniques, such as offering discounts for referrals or offering customers special loyalty codes. Want to get new customers signed up quickly? Offer a special sign-up discount to new customers and incentivize long-standing customers with extra points during the launch of your new loyalty program.

Ready to get started with Clover and Loyalzoo?

The key to any successful loyalty program is creating an experience that customers will enjoy. If customers feel like they’re being valued and appreciated, they’ll be more likely to continue to do business with you. With the right loyalty program, you can build strong relationships with your customers and increase customer retention.

Loyalzoo integrates with your Clover POS to give you the tools you need to build an effective loyalty program. Visit the Clover App Market to learn more about Loyalzoo today.

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