5 ways to boost gift card sales this holiday season

There’s no better time for your business to roll out a creative and profitable gift card program. Studies show that consumers of all ages love these versatile and convenient goodies. In fact, 42% of shoppers said they plan to buy gift cards for the holidays in 2024.

Benefits of offering a gift card program

A robust gift card program can offer:

1. Convenience

Gift cards super easy for givers and recipients alike–and can help create an even better customer experience for the recipient. Unlike household goods or clothing, gift cards fit everyone’s sizes and tastes–and your business can have them readily available online or in person.

2. Profitability

Shoppers using physical or digital gift cards at your business can increase holiday sales dramatically. According to Givex, 72% of customers spend more than the value of their gift card when redeeming them. On average, recipients will spend 20% more than their gift card value. That means an increase in the transaction amounts of purchases made in your store without spending a cent more on marketing!

3. Versatility

Gift cards can be sold and packaged just about any way you can imagine. Combine gift cards with other merchandise to make gift-giving simple for shoppers. Or offer buyer incentives for purchasing gift cards of a certain amount–like free merch or a gift card of a smaller amount.

How to sell more gift cards this holiday season

Gift cards can be a boon to business throughout the year. But, they can be especially helpful to shoppers–and businesses–during the busy holiday season. Here are five gift card promotion ideas to help you increase holiday sales and spread some cheer this holiday season and into the New Year.

1. Pair them up

Consider creating gift card packages for your customers to make gift-giving easy. Pair a bottle of wine with a gift card, box a gift card with a greeting card, or offer ready-made gift card sets for couples, kids, or pets.

2. Be social

Go loud and proud with your holiday gift card ideas on social media. It’s an inexpensive–and shareable–way to reach followers and make new friends.

3. Show them off

Whether your business is a bagel shop, nail salon, or hardware store, turn up the lights on your holiday gift card program by displaying them in a prominent place. A host stand, a checkout counter, or even near your POS system can make a great home for a holiday gift card display–and can help shoppers mark off items on their holiday lists.

4. Reward buyers

Boost holiday gift card sales by offering a discount or a free item or service for the purchase of a gift card of a certain amount. For instance, give a free coffee for the purchase of a $30 gift card, or 10% off the value of the card for gift card purchases of $150 or more.

5. Train your staff

Sometimes a simple reminder at checkout is all it takes to increase gift card sales. So, make sure your staff knows all about your holiday gift card offerings–and how to load, use, and refund gift cards.

Ready to get started with a gift card program?

Clover makes it simple for business owners like you to create and run successful gift card programs for the holidays and beyond. Our powerful app simplifies ordering, redeeming, and managing gift cards. What’s more, it easy for you to:

• Design, order, and sell digital and physical gift cards. And it’s easy to activate and redeem gift cards in either format.
• Handle refunds and rebates – The app makes it easy to reload and issue returns to a Clover gift card.
• Track multiple stores – Access gift card data from all your locations in one comprehensive report.

Take your pick of our gift card promotion ideas and get set to maximize holiday sales with minimum effort!

How can we help?

If you want to learn more about how Clover can help you accept payments, run your business and sell more, please contact your Clover Business Consultant. You can also follow us on Facebook and Instagram. 

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This information is intended solely for informational purposes and should not be interpreted as legal, financial, or tax advice. Readers are strongly advised to consult with their attorneys, financial advisors, or tax professionals to obtain guidance tailored to their specific circumstances.