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Marketing

Run your business

How and why your small business needs great photos

Good photography can make a huge difference in the crucial first impression...

How to ask for feedback from customers

Getting feedback is hard. Just think about all the purchases you’ve made...

How to write a marketing plan

A marketing plan outlines the actionable steps you need to take toward...

What is a pop-up restaurant?

How do pop-up restaurants work? How do you start one, and why...

Help improve customer retention with these 6 tips

What is customer retention? How do you go about fostering loyalty among...

Customer service

10 retail checkout counter ideas to help improve the customer experience

Fortunately, there are strategies you can adopt to help make shopping in...

Start a small business

How to start a boutique

The demand for clothing and shoes is on the rise, with global...

6 reasons to start using Clover Customer Engagement now

From managing customer feedback, offering special promos, or rewarding your best customers,...

Why these restaurants have thrived despite the COVID-19 pandemic

The pandemic has forced businesses to rethink all aspects of their operations,...

eGift cards guide: How to buy, sell, and use them

Customers can buy cards and send them to friends and family members...

Future-proof your business: 2021 refresh

What kinds of goods and services could you offer if your best-sellers...

6 effective restaurant promotion ideas

Against this backdrop, you may be concerned about how your restaurant will...

Catering to last-minute shoppers while preserving your sanity

The holiday shopping season started extra early this year. This so-called “Christmas...

Turning the tables: Reviewing restaurant review sites

Given the sheer number of restaurant rating sites, how can you possibly...

Why you should Google My Business

With the holidays right around the corner, now’s the time to make...

How to help increase restaurant sales

With slight modifications, many of the strategies that worked in the past...

How to accept gift cards for small business

There are many benefits of accepting gift cards. Here are just a...

American Express: The community impact of shopping small

On Small Business Saturday, it's good to reconnect with the ideals behind...

Three questions to ask as you plan for the holidays

The surge in holiday spending makes it an ideal time of year...

7 tips to turn holiday shoppers into loyal customers

The holidays still promise to be the busiest time of year for...

4 reasons why winning awards is important for your business

Given this flood of marketing messages, it’s simply not possible for any individual to...

Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any...

How to make the 2020 Holiday Calendar work for you

Due to social distancing measures, Halloween is expected to be much more...

What does Amazon Prime Day 2020 mean for your small business?

When is Prime Day 2020? Amazon has announced that Prime Day will...

What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) allows a business to manage and analyze contact...

Run your business

Using memberships and subscriptions to grow your business

There’s nothing new about membership and subscription models. The newspaper industry was...

Keep your customers engaged with Feedback and Rewards

As we outlined in the first segment of this two-part series, customer...

Get to know your clientele with Customers and Promos

Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...

Why your seasonal business needs an online presence

It’s the peak season for summer seasonal businesses. While many states have...

Clover Gift Cards are going digital

Gift cards are a great addition to your product lineup year round,...

You need e-commerce more than ever. Here’s how to do it right.

It’s one thing to create an e-commerce site. Creating a dynamic, elegant,...

The COVID-19 Customer Engagement toolkit

As part of our ongoing efforts to provide timely information and resources...

Why we need the “social” of social media more than ever (Part 1)

A bigger gorilla has just entered the room, however. COVID-19 has upended...

Why we need the “social” of social media more than ever (Part 2)

This is a two-part series on social media for small businesses in...

Take your business online quickly with Clover

As the COVID-19 crisis continues to unfold, one of the best things...

Recession-proof your business: How customer engagement can be insurance against recession

In this second part of our series on preparing for a recession,...

10+ Spring holiday promotional ideas to help your restaurant business flourish

The holiday season isn’t over just because it’s January. Here are three...

10+ Spring holiday promotion ideas to help your retail and service business flourish

The holiday season isn’t over just because it’s January. Here are three...

The positive impact of social media on eCommerce

In fact, eCommerce sales continue to grow year after year. In 2019,...

How to uncover broken links on your website

One of the things Google looks at when determining where to rank...

10 free & easy ways to drive traffic to your website

Want to know how to drive traffic to your website? Keep reading...

4 advantages of gift cards

A great way to acquire new customers while retaining the loyal ones...

How restaurants can attract families

You don’t have to overhaul your business model in order to become...

5 questions to ask before running a social media campaign

Have you tried your hand at social media marketing only to realize...

Beyond Black Friday marketing

Need some Black Friday ideas for small business? Consider Small Business Saturday,...

6 events to pack your bar with customers

A consistently slow weeknight in your bar isn’t a drag, it’s an...

How to launch a subscription-based service for your small business

Creating a subscription option for your business can be a great way...

Hosting a class to grow your restaurant & bar sales

Designed strategically, classes can be used to drive sales, reward loyalty, and...

How to market your Quick Serve Restaurant for special events

A growing number of Quick Serve Restaurants are launching catering services to...

September promo calendar: More than back-to-school

Don’t be sad that summer is over. September can be lots of...

How real-time promotions can drive foot traffic & delight your customers

Real-time promotions are a powerful way to connect with your customers and...

How to market your restaurant space for special events

Succeeding in the event-planning world takes more than just a special table...

What online-first retailers need to know before opening a physical location

“Click-to-brick” is the new moniker circling the internet, referring to digital natives...

Why are customers unsubscribing/unfollowing us?

What happens when your loyal customer base stops following you? Find out...

8 eye-opening stats about why customer rewards programs are crucial to the bottom line

Customer rewards programs are an easy way to boost loyalty—and sales—for your...

Great buzz is bringing in the customers, but derailing the customer experience

We should all be so lucky to score great buzz. That is,...

How & why to offer a referral discount

Referral programs that reward customers for bringing in new business can boost...

August promo calendar: Holding on to summer fun

Don’t be sad that fall is approaching. Hang on to summer fun...

The 2019 guide to back-to-school planning

Back-to-school season is the second biggest shopping period of the year. Deploying...

Walk-ins or reservations—what’s the right mix for your restaurant?

It’s one of the trickiest questions in the restaurant business: should you...

How to increase ticket size at your restaurant

Any successful restaurant owner knows that, in order to thrive, they need...

5 things you can learn from Small Business Revolution

The online reality show Small Business Revolution - Main Street takes a...

July promo calendar: Mid-summer joy

There’s a lot more to July than Independence. Find new ways to...

Make “Kids Eat Free” work for your restaurant

Kids-eat-free is seductive, family-forward, and a no-brainer for parents. Making it work...

The quick & dirty guide to SEO for your small business

You need to be visible online to get more customers. That all...

How to make an unbeatable in-restaurant experience

Today’s consumers have more options to choose from than ever for dining...

Happy hour overhaul: Rethinking your drink special (Part 2)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

Happy hour overhaul: Rethinking your drink special (Part 1)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

Merchant talkback: What’s your biggest business challenge and how are you handling it?

Wondering how neighboring business get through their biggest challenges? Here’s how they’re...

16 ways to boost profitability on your top-selling product

Take 30 seconds and think: what is your top-selling menu item? I’m...

June promo calendar: Summertime is here!

There’s a lot more to June than the summer solstice. Find new...

How top food trucks pick the best spots

Few businesses depend on location for their success as much as food...

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits...

Launch a VIP customer rewards program

Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there...

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...

How to leverage the power of micro-influencers to increase sales

If you’re just starting out, we’re here to guide you on one...

May promo calendar: More than Memorial Day

There’s a lot more to May than Memorial Day. Find new ways...

New & Notable Apps

New & notable in the Clover App Market: April 2019

Each month we’re pleased to bring you new ways the Clover App...

Making seasonal planning events work for you

Black Friday and Small Business Saturday are two marquee events that many...

Launching your restaurant right

You’ve spent months of your life, and thousands of dollars, working towards...

5 questions to ask: Are you ready for the next live event near you?

Small businesses don’t need to spend millions of dollars to capitalize on...

Get your business ready for moms, dads, & grads season

Spring got you stuck for seasonal advertising ideas? Gift cards give your...

Four smart ways you should approach your gift cards program

Gift cards are far from a last-minute gifting option. In fact, people...

How to run a successful sales promotion

This post examines the threats and opportunities of a number of promotional...

Important business resources every LGBTQIA entrepreneur should know about

So much has changed in recent decades to make it okay to...

April promo calendar: Harbingers of Spring

There’s a lot more to April than tax day. Find new ways...

How Quick Service Restaurants can remix menu flavors to maximize fun & profit

Atlanta-based Sublime Doughnuts depends on a fun remix of doughnut flavors, a...

Make birthday rewards work for your business

Everyone has a birthday—and just about every business has a birthday rewards...

Harnessing & measuring word-of-mouth marketing

A whopping 92% of customers ask for recommendations from people they know...

Designing social ads for your business that really work

You probably already know that social media is a free (or low-priced)...

Money management

What to do when the costs of key products or supplies go up

Rising supply costs can sneak up on your profit margins and eat...

Design your front-of-house customer experience

It’s what inside that counts: give your front-of-house customer experience a refresh...

CRM for small businesses

Is your customer service spot on every time? Do you follow up...

Customer appreciation GIFs for Valentine’s Day

Customers are the heartbeat of any business, and without their support we...

March promo calendar: Fighting the cold with fun celebrations

There’s a lot more to March than St. Patrick’s Day. Find new...

5 questions to ask when sales are down

When running a business there are many things to account for in...

How and why to improve SEO for your business website

Want to get more traffic to your website? We’ve broken SEO down...

February promo calendar: Love is in the air

There’s a lot more to February than Valentine’s Day. Find new ways...

Business accelerators: How mobile coupons can boost foot traffic & drive sales

Everyone loves a bargain. That fact doesn’t change. What does change is...

QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.

Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...

5 growth hacks to increase profits at your quick service restaurant

Whether you’re in the business of slicing pizza, scooping ice cream, serving...

Customer service

Is your cashier checkout script boosting profits?

A customer’s checkout experience is a critical point where you can boost...

Get more great Yelp reviews. Here’s how.

Inspiring enthusiastic reviews is now a crucial part of any business’s marketing...

4 reasons you should list your business with Apple Maps

If you run a small business, one of the most important jobs...

5 questions to ask to create a striking window display

The challenge: Creating a visually engaging window display that draws passersby with...

3 things to consider when structuring your loyalty program

Today’s loyalty programs are designed to maximize ROI in terms of cost,...

5 tips for getting your piece of the holiday shopping frenzy

Focus on unique quality, not steep discounts Don’t get caught up in...

Seattle’s FROST Has a Delicious Marketing Plan

According to Seattle Metropolitan Magazine, Seattle’s best doughnuts can be found at...

3 customer insights hidden in your Google Analytics

Step 1: Set goals Every website, and every page on your site,...

Customer service

It’s a sign: Best practices for in-store signage

So, how can you keep things flowing smoothly through your store? One...