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Marketing

holiday2020

Three questions to ask as you plan for the holidays

The surge in holiday spending makes it an ideal time of year...

Loyalty

7 tips to turn holiday shoppers into loyal customers

The holidays still promise to be the busiest time of year for...

holiday2020

Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any...

holiday2020

How to make the 2020 Holiday Calendar work for you

Due to social distancing measures, Halloween is expected to be much more...

holiday2020

What does Amazon Prime Day 2020 mean for your small business?

When is Prime Day 2020? Amazon has announced that Prime Day will...

Guides

What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) allows a business to manage and analyze contact...

Run your business

Using memberships and subscriptions to grow your business

There’s nothing new about membership and subscription models. The newspaper industry was...

Clover apps

Keep your customers engaged with Feedback and Rewards

As we outlined in the first segment of this two-part series, customer...

Clover apps

Get to know your clientele with Customers and Promos

Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...

Covid-19

Why your seasonal business needs an online presence

It’s the peak season for summer seasonal businesses. While many states have...

Clover apps

Clover Gift Cards are going digital

Gift cards are a great addition to your product lineup year round,...

Ecommerce

You need e-commerce more than ever. Here’s how to do it right.

It’s one thing to create an e-commerce site. Creating a dynamic, elegant,...

Covid-19

The COVID-19 Customer Engagement toolkit

As part of our ongoing efforts to provide timely information and resources...

Covid-19

Why we need the “social” of social media more than ever (Part 1)

A bigger gorilla has just entered the room, however. COVID-19 has upended...

Covid-19

Why we need the “social” of social media more than ever (Part 2)

This is a two-part series on social media for small businesses in...

Ecommerce

Take your business online quickly with Clover

As the COVID-19 crisis continues to unfold, one of the best things...

Marketing

10+ Spring holiday promotional ideas to help your restaurant business flourish

The holiday season isn’t over just because it’s January. Here are three...

Marketing

10+ Spring holiday promotion ideas to help your retail and service business flourish

The holiday season isn’t over just because it’s January. Here are three...

Crisis support

Recession-proof your business: Mixing it up

What kinds of goods and services could you offer if your best-sellers...

Social media

The positive impact of social media on eCommerce

In fact, eCommerce sales continue to grow year after year. In 2019,...

Marketing

How to uncover broken links on your website

One of the things Google looks at when determining where to rank...

Marketing

10 free & easy ways to drive traffic to your website

Want to know how to drive traffic to your website? Keep reading...

Gift cards

4 advantages of gift cards

A great way to acquire new customers while retaining the loyal ones...

FSR

How restaurants can attract families

You don’t have to overhaul your business model in order to become...

Social media

5 questions to ask before running a social media campaign

Have you tried your hand at social media marketing only to realize...

Holiday

Beyond Black Friday marketing

Need some Black Friday ideas for small business? Consider Small Business Saturday,...

Marketing

6 events to pack your bar with customers

A consistently slow weeknight in your bar isn’t a drag, it’s an...

Marketing

How to launch a subscription-based service for your small business

Creating a subscription option for your business can be a great way...

FSR

Hosting a class to grow your restaurant & bar sales

Designed strategically, classes can be used to drive sales, reward loyalty, and...

QSR

How to market your Quick Serve Restaurant for special events

A growing number of Quick Serve Restaurants are launching catering services to...

Holiday

September promo calendar: More than back-to-school

Don’t be sad that summer is over. September can be lots of...

Marketing

How real-time promotions can drive foot traffic & delight your customers

Real-time promotions are a powerful way to connect with your customers and...

Marketing

How to market your restaurant space for special events

Succeeding in the event-planning world takes more than just a special table...

Ecommerce

What online-first retailers need to know before opening a physical location

“Click-to-brick” is the new moniker circling the internet, referring to digital natives...

Social media

Why are customers unsubscribing/unfollowing us?

What happens when your loyal customer base stops following you? Find out...

Loyalty

8 eye-opening stats about why customer rewards programs are crucial to the bottom line

Customer rewards programs are an easy way to boost loyalty—and sales—for your...

Marketing

Great buzz is bringing in the customers, but derailing the customer experience

We should all be so lucky to score great buzz. That is,...

Marketing

How & why to offer a referral discount

Referral programs that reward customers for bringing in new business can boost...

Holiday

August promo calendar: Holding on to summer fun

Don’t be sad that fall is approaching. Hang on to summer fun...

Marketing

The 2019 guide to back-to-school planning

Back-to-school season is the second biggest shopping period of the year. Deploying...

Biz ops

Walk-ins or reservations—what’s the right mix for your restaurant?

It’s one of the trickiest questions in the restaurant business: should you...

Biz ops

How to increase ticket size at your restaurant

Any successful restaurant owner knows that, in order to thrive, they need...

Marketing

5 things you can learn from Small Business Revolution

The online reality show Small Business Revolution - Main Street takes a...

Holiday

July promo calendar: Mid-summer joy

There’s a lot more to July than Independence. Find new ways to...

FSR

Make “Kids Eat Free” work for your restaurant

Kids-eat-free is seductive, family-forward, and a no-brainer for parents. Making it work...

Marketing

The quick & dirty guide to SEO for your small business

You need to be visible online to get more customers. That all...

FSR

How to make an unbeatable in-restaurant experience

Today’s consumers have more options to choose from than ever for dining...

Marketing

Happy hour overhaul: Rethinking your drink special (Part 2)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

Marketing

Happy hour overhaul: Rethinking your drink special (Part 1)

Ready to upgrade your Happy Hour? We asked top-shelf industry experts to...

SMB

Merchant talkback: What’s your biggest business challenge and how are you handling it?

Wondering how neighboring business get through their biggest challenges? Here’s how they’re...

Marketing

16 ways to boost profitability on your top-selling product

Take 30 seconds and think: what is your top-selling menu item? I’m...

Holiday

June promo calendar: Summertime is here!

There’s a lot more to June than the summer solstice. Find new...

Strategy

How top food trucks pick the best spots

Few businesses depend on location for their success as much as food...

Loyalty

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits...

Loyalty

Launch a VIP customer rewards program

Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...

Loyalty

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there...

Loyalty

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...

Social media

How to leverage the power of micro-influencers to increase sales

If you’re just starting out, we’re here to guide you on one...

Holiday

May promo calendar: More than Memorial Day

There’s a lot more to May than Memorial Day. Find new ways...

New & Notable Apps

New & notable in the Clover App Market: April 2019

Each month we’re pleased to bring you new ways the Clover App...

Holiday

Making seasonal planning events work for you

Black Friday and Small Business Saturday are two marquee events that many...

FSR

Launching your restaurant right

You’ve spent months of your life, and thousands of dollars, working towards...

Marketing

5 questions to ask: Are you ready for the next live event near you?

Small businesses don’t need to spend millions of dollars to capitalize on...

Holiday

Get your business ready for moms, dads, & grads season

Spring got you stuck for seasonal advertising ideas? Gift cards give your...

Gift cards

Four smart ways you should approach your gift cards program

Gift cards are far from a last-minute gifting option. In fact, people...

Marketing

How to run a successful sales promotion

This post examines the threats and opportunities of a number of promotional...

Minority-owned

Important business resources every LGBTQIA entrepreneur should know about

So much has changed in recent decades to make it okay to...

Holiday

April promo calendar: Harbingers of Spring

There’s a lot more to April than tax day. Find new ways...

Marketing

How Quick Service Restaurants can remix menu flavors to maximize fun & profit

Atlanta-based Sublime Doughnuts depends on a fun remix of doughnut flavors, a...

Loyalty

Make birthday rewards work for your business

Everyone has a birthday—and just about every business has a birthday rewards...

Marketing

Harnessing & measuring word-of-mouth marketing

A whopping 92% of customers ask for recommendations from people they know...

Social media

Designing social ads for your business that really work

You probably already know that social media is a free (or low-priced)...

Money management

What to do when the costs of key products or supplies go up

Rising supply costs can sneak up on your profit margins and eat...

Marketing

Design your front-of-house customer experience

It’s what inside that counts: give your front-of-house customer experience a refresh...

Marketing

CRM for small businesses

Is your customer service spot on every time? Do you follow up...

Holiday

Customer appreciation GIFs for Valentine’s Day

Customers are the heartbeat of any business, and without their support we...

Holiday

March promo calendar: Fighting the cold with fun celebrations

There’s a lot more to March than St. Patrick’s Day. Find new...

Marketing

5 questions to ask when sales are down

When running a business there are many things to account for in...

Marketing

How and why to improve SEO for your business website

Want to get more traffic to your website? We’ve broken SEO down...

Holiday

February promo calendar: Love is in the air

There’s a lot more to February than Valentine’s Day. Find new ways...

Marketing

Business accelerators: How mobile coupons can boost foot traffic & drive sales

Everyone loves a bargain. That fact doesn’t change. What does change is...

Marketing

QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.

Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...

Product News

4 reasons you should list your business with Apple Maps

If you run a small business, one of the most important jobs...

Loyalty

3 things to consider when structuring your loyalty program

Today’s loyalty programs are designed to maximize ROI in terms of cost,...

Holiday

5 tips for getting your piece of the holiday shopping frenzy

Focus on unique quality, not steep discounts Don’t get caught up in...

QSR

Seattle’s FROST Has a Delicious Marketing Plan

According to Seattle Metropolitan Magazine, Seattle’s best doughnuts can be found at...

Marketing

3 customer insights hidden in your Google Analytics

Step 1: Set goals Every website, and every page on your site,...

Customer service

It’s a sign: Best practices for in-store signage

So, how can you keep things flowing smoothly through your store? One...