Marketing Archives - Clover Blog

Marketing

Competition for customers is fierce. And with consumers spending more time than ever on mobile devices, on social networks and in mobile apps, doing effective marketing and promotions that reaches the right potential customers is no longer as straightforward as it used to be. Read below for tips on how to grab potential customers’ attention, get them through your doors and keep them once they get there.

Keep your customers engaged with Feedback and Rewards

In Part II of this series on customer engagement, we walk you through how providing a private avenue for feedback and rewarding customers for staying loyal can improve your bottom line.

Get to know your clientele with Customers and Promos

In part 1 of this two-part series, we introduce you to two powerful tools to build customer engagement and improve your bottom line: Clover Customers and Clover Promos.

Why your seasonal business needs an online presence

It’s the peak season for summer seasonal businesses. While many states have loosened restrictions, the spread of coronavirus has not slowed down. If COVID-19 has taught us one thing, it’s that every business needs an online presence—even those that are seasonal. Whether you specialize in manufacturing linen caftans or you run a food stand in […]

Clover Gift Cards are going digital

Gift cards are a great addition to your product lineup year round, especially in times of low foot-traffic. If you, like most merchants, are looking for ways to stay afloat, consider the following benefits of our new digital gift cards.

You need e-commerce more than ever. Here’s how to do it right.

It’s one thing to create an e-commerce site. Creating a dynamic, elegant, and inviting online presence is quite another. This guide offers tips and advice to help you adapt your business model and put e-commerce front-and-center.

Why we need the “social” of social media more than ever (Part 2)

This is a two-part series on social media for small businesses in the age of COVID-19. In Part 1, we discussed the role social media is playing during the COVID-19 crisis, what that means for small businesses, and how you, as a merchant, can best approach your social media strategy. Here in Part 2, we […]

7 tips to turn holiday shoppers into loyal customers

As classic crooner Andy Williams famously sang, “It’s the holiday season!” It’s also the season of turning first-time shoppers into regulars and VIPs. Here’s how small business owners can capitalize on holiday promotions and activities now to build customer loyalty in 2018.

Let’s make a deal: Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any promotions, small businesses should think through what they are looking to achieve.

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both the total amount customers spend and the number of times they visit. But is there any proof that’s actually true? The answer is yes. A […]

This information is being presented for informational purposes only and should not be construed as legal, financial, or tax advice. Readers should contact their attorneys, financial advisors, or tax professionals to obtain advice with respect to any particular matter. Clover assumes no responsibility for any information contained on any third-party website.

The Clover trademark is owned by Clover Network, Inc.