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Marketing

Competition for customers is fierce. And with consumers spending more time than ever on mobile devices, on social networks and in mobile apps, doing effective marketing and promotions that reaches the right potential customers is no longer as straightforward as it used to be. Read below for tips on how to grab potential customers’ attention, get them through your doors and keep them once they get there.

7 tips to turn holiday shoppers into loyal customers

As classic crooner Andy Williams famously sang, “It’s the holiday season!” It’s also the season of turning first-time shoppers into regulars and VIPs. Here’s how small business owners can capitalize on holiday promotions and activities now to build customer loyalty in 2018.

Let’s make a deal: Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any promotions, small businesses should think through what they are looking to achieve.

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both the total amount customers spend and the number of times they visit. But is there any proof that’s actually true? The answer is yes. A […]

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there are ways to protect yourself. We have a few bulletproof tips to prevent determined fraudsters from working your program’s loopholes to score free stuff. 1. Avoid “visits-based” programs. The #1 way to keep program fraud low is to choose a partner whose loyalty […]

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find at least 10 different loyalty programs they’re signed up for. It seems that loyalty programs are ubiquitous, with every type of restaurant and shop trying to lure customers back in-store with ever-greater frequency. But how much do you actually know about the basic […]

How to leverage the power of micro-influencers to increase sales

If you’re just starting out, we’re here to guide you on one very practical and important way to build your community while growing your business at the same time. Leverage the power of micro-influencer to increase sales and broaden your reach with these practical tips.

Four smart ways you should approach your gift cards program

Gift cards are far from a last-minute gifting option. In fact, people love to give gift cards as gifts. In First Data’s 2018 Prepaid Consumer Insights Study [download], the company asked 2,000 consumers about gift cards and found that more than 50 percent of their annual gifting budget goes toward gift cards, with 40 percent […]

Crowd pleasers: Making birthday rewards work for your business

Everyone has a birthday—and just about every business has a birthday rewards program to bring people in the door. Discover 5 ways to make your birthday reward program stand out in a crowded landscape and become a value driver for your business.

Business accelerators: Harnessing & measuring word-of-mouth marketing

A whopping 92% of customers ask for recommendations from people they know before they buy. Here are 3 types of campaigns to help get the word-of-mouth going as well as advice on how to track the effectiveness of your promotions.

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Marketing