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Loyalty

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits to the business owner are generally pretty clear. A loyalty/rewards program should build long-term loyalty and increase both...

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there are ways to protect yourself. We have a few bulletproof tips to prevent determined fraudsters from working your program’s loopholes to score free stuff. 1. Avoid “visits-based” programs. The #1...

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find at least 10 different loyalty programs they’re signed up for. It seems that loyalty programs are ubiquitous, with...

Get your business ready for moms, dads, & grads season

It can be a stretch to find reasons to celebrate from March through May: with no major national holidays, your spring marketing is competing for customers’ attention with great weather...

Crowd pleasers: Making birthday rewards work for your business

Birthdays are a funny thing. Looking at them objectively, they shouldn’t be a big deal—literally everyone has a birthday. But honestly, very few people look at their birthdays from an...

This Clover cafe built a killer customer loyalty program. You can, too.

[embed]https://youtu.be/_yVXTX3uVA4[/embed] Building up a business from scratch is no cake-walk, as Patrick Yeh can attest to. Having grown up in Taiwan, he wanted to reconnect with his culture and bring some...

Business scenario: Your loyalty program works, but it’s costing you too much

Have you checked on your loyalty program lately? While the time for spring cleaning may have passed—hello, summer!—one part of a business’s operations that frequently flies under the radar is a...

7 best practices for pizza shop loyalty programs

Eager to earn a bigger slice of your customers’ restaurant spending? Loyalty marketing can be just the ticket—provided, of course, that you structure your loyalty program smartly. This post gathers...

Crowd pleasers: 8 smart, affordable ideas to deepen customer loyalty

There’s a lot going on in the world right now. It’s been a long year, and a little kindness goes a long way—especially when it comes to customer loyalty. As...