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Loyalty

7 tips to turn holiday shoppers into loyal customers

The holidays still promise to be the busiest time of year for...

Holiday promotions that won’t break the bank

Smart and effective marketing starts with a strategy. Before planning out any...

What is Customer Relationship Management (CRM)?

Customer relationship management (CRM) allows a business to manage and analyze contact...

Run your business

Using memberships and subscriptions to grow your business

There’s nothing new about membership and subscription models. The newspaper industry was...

Keep your customers engaged with Feedback and Rewards

As we outlined in the first segment of this two-part series, customer...

Get to know your clientele with Customers and Promos

Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...

Clover Gift Cards are going digital

Gift cards are a great addition to your product lineup year round,...

The COVID-19 Customer Engagement toolkit

As part of our ongoing efforts to provide timely information and resources...

Recession-proof your business: How customer engagement can be insurance against recession

In this second part of our series on preparing for a recession,...

Recession-proof your business: Mixing it up

What kinds of goods and services could you offer if your best-sellers...

6 events to pack your bar with customers

A consistently slow weeknight in your bar isn’t a drag, it’s an...

How to launch a subscription-based service for your small business

Creating a subscription option for your business can be a great way...

Hosting a class to grow your restaurant & bar sales

Designed strategically, classes can be used to drive sales, reward loyalty, and...

How to market your Quick Serve Restaurant for special events

A growing number of Quick Serve Restaurants are launching catering services to...

How real-time promotions can drive foot traffic & delight your customers

Real-time promotions are a powerful way to connect with your customers and...

Why are customers unsubscribing/unfollowing us?

What happens when your loyal customer base stops following you? Find out...

8 eye-opening stats about why customer rewards programs are crucial to the bottom line

Customer rewards programs are an easy way to boost loyalty—and sales—for your...

How & why to offer a referral discount

Referral programs that reward customers for bringing in new business can boost...

How top food trucks pick the best spots

Few businesses depend on location for their success as much as food...

Study Shows Loyalty Programs Increase Purchases by 20%

When thinking about the value proposition of a loyalty program, the benefits...

Launch a VIP customer rewards program

Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...

How to reduce loyalty program fraud

“Gaming” a loyalty program? Believe it or not, it happens. But there...

Choosing the right loyalty program for your business

If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...

Making seasonal planning events work for you

Black Friday and Small Business Saturday are two marquee events that many...

Get your business ready for moms, dads, & grads season

Spring got you stuck for seasonal advertising ideas? Gift cards give your...

Make birthday rewards work for your business

Everyone has a birthday—and just about every business has a birthday rewards...

Harnessing & measuring word-of-mouth marketing

A whopping 92% of customers ask for recommendations from people they know...

CRM for small businesses

Is your customer service spot on every time? Do you follow up...

Customer appreciation GIFs for Valentine’s Day

Customers are the heartbeat of any business, and without their support we...

5 questions to ask when sales are down

When running a business there are many things to account for in...

Business accelerators: How mobile coupons can boost foot traffic & drive sales

Everyone loves a bargain. That fact doesn’t change. What does change is...

QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.

Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...

3 things to consider when structuring your loyalty program

Today’s loyalty programs are designed to maximize ROI in terms of cost,...