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Loyalty

Run your business

Connect with your customers with the Clover app
Combining the power of Clover Customer Engagement suite with the freedom of...

Run your business

Auditing your online presence
Now is an excellent time to assess your online presence and make...

Crisis support

Future-proof your business: 2021 refresh
What kinds of goods and services could you offer if your best-sellers...

SMB

American Express: The community impact of shopping small
On Small Business Saturday, it's good to reconnect with the ideals behind...

Loyalty

7 tips to turn holiday shoppers into loyal customers
The holidays still promise to be the busiest time of year for...

holiday2020

Holiday promotions that won’t break the bank
Smart and effective marketing starts with a strategy. Before planning out any...

Guides

What is Customer Relationship Management (CRM)?
Customer relationship management (CRM) allows a business to manage and analyze contact...

Run your business

Using memberships and subscriptions to grow your business
There’s nothing new about membership and subscription models. The newspaper industry was...

Clover apps

Keep your customers engaged with Feedback and Rewards
As we outlined in the first segment of this two-part series, customer...

Clover apps

Get to know your clientele with Customers and Promos
Throughout the COVID-19 pandemic, businesses have been searching for meaningful ways to...

Clover apps

Clover Gift Cards are going digital
Gift cards are a great addition to your product lineup year round,...

Covid-19

The COVID-19 Customer Engagement toolkit
As part of our ongoing efforts to provide timely information and resources...

Crisis support

Recession-proof your business: How customer engagement can be insurance against recession
In this second part of our series on preparing for a recession,...

Marketing

6 events to pack your bar with customers
A consistently slow weeknight in your bar isn’t a drag, it’s an...

Marketing

How to launch a subscription-based service for your small business
Creating a subscription option for your business can be a great way...

FSR

Hosting a class to grow your restaurant & bar sales
Designed strategically, classes can be used to drive sales, reward loyalty, and...

QSR

How to market your Quick Serve Restaurant for special events
A growing number of Quick Serve Restaurants are launching catering services to...

Marketing

How real-time promotions can drive foot traffic & delight your customers
Real-time promotions are a powerful way to connect with your customers and...

Social media

Why are customers unsubscribing/unfollowing us?
What happens when your loyal customer base stops following you? Find out...

Loyalty

8 eye-opening stats about why customer rewards programs are crucial to the bottom line
Customer rewards programs are an easy way to boost loyalty—and sales—for your...

Marketing

How & why to offer a referral discount
Referral programs that reward customers for bringing in new business can boost...

Strategy

How top food trucks pick the best spots
Few businesses depend on location for their success as much as food...

Loyalty

Study Shows Loyalty Programs Increase Purchases by 20%
When thinking about the value proposition of a loyalty program, the benefits...

Loyalty

Launch a VIP customer rewards program
Today, thanks to the robust yet easy-to-use analytics packages rolled into today’s...

Loyalty

How to reduce loyalty program fraud
“Gaming” a loyalty program? Believe it or not, it happens. But there...

Loyalty

Choosing the right loyalty program for your business
If you looked inside 10 people’s wallets/smartphones today, you’d most likely find...

Holiday

Making seasonal planning events work for you
Black Friday and Small Business Saturday are two marquee events that many...

Holiday

Get your business ready for moms, dads, & grads season
Spring got you stuck for seasonal advertising ideas? Gift cards give your...

Loyalty

Make birthday rewards work for your business
Everyone has a birthday—and just about every business has a birthday rewards...

Marketing

Harnessing & measuring word-of-mouth marketing
A whopping 92% of customers ask for recommendations from people they know...

Marketing

CRM for small businesses
Is your customer service spot on every time? Do you follow up...

Holiday

Customer appreciation GIFs for Valentine’s Day
Customers are the heartbeat of any business, and without their support we...

Marketing

5 questions to ask when sales are down
When running a business there are many things to account for in...

Marketing

Business accelerators: How mobile coupons can boost foot traffic & drive sales
Everyone loves a bargain. That fact doesn’t change. What does change is...

Marketing

QSRs, it pays to get creative with food promotions. Here’s how one Clover merchant did it.
Matthew Ling runs three restaurants in downtown Newark. Clover’s promo’s calendars have...

Marketing

Get more great Yelp reviews. Here’s how.
Inspiring enthusiastic reviews is now a crucial part of any business’s marketing...

Strategy

5 questions to ask before discontinuing a product
Discontinuing a product without taking your customers or your sales data into...

Loyalty

3 things to consider when structuring your loyalty program
Today’s loyalty programs are designed to maximize ROI in terms of cost,...