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Holiday Planning

From the winter holiday shopping season to other tentpole events that occur all year round, widely commemorated days can provides a lot of revenue opportunity for small businesses. But thoughtful planning is necessary to make the most of it. Learn how to plan ahead, run effective promotions, assess your performance and keep newfound customers coming back.

Business Trends & Research Roundup: The 2016 holiday shopping season and what’s ahead for small businesses in 2017

What are the experts, surveys and latest research reports saying about small business and consumer trends? Welcome to our monthly roundup of research small businesses can use to do business better. When consumers shop for gifts: Consumers embraced the official start of the holiday shopping season. In 2016, more than 154 million people shopped over […]

December 8, 2016