You don’t have to overhaul your business model in order to become a more family-friendly restaurant. A few smart steps can help drive traffic and delight larger groups (including those with kids) the next time they dine in.

Designed strategically, classes can be used to drive sales, reward loyalty, and generate word of mouth—all of which keep you front-of-mind with customers and a cut above competitors.

Real-time promotions are a powerful way to connect with your customers and win their loyalty in the long-run. To help your business succeed at getting up close and personal with clever marketing that matters in the moment, we unpack some key principles and winning strategies.

Referral programs that reward customers for bringing in new business can boost your profitability. Key to implementing a referral program is finding the right combination of low-cost incentives that motivate your fans. Here’s what to know about offering referral discounts.

Kids-eat-free is seductive, family-forward, and a no-brainer for parents. Making it work for restaurants isn’t easy. With a few tips and tools, restaurants can introduce a children-eat-free policy that’s attractive to families, manageable for staff, and profitable.

Google a business, find bad customer reviews and you’re likely moving on. How can small businesses manage customer feedback and harness the power of positive customer comments to grow business? Take these three steps to capitalize on standout customer testimonials.

Battle winter boredom by offering ways for your customers to learn! Classes and workshops are a great way to reward your best customers, showcase your products, and bring new clients through the door. Learn how to make the most ROI from your class with these tips and ideas.