“Free is magic,” as one psychology professor said. It’s seductive. It’s family-forward. It’s a no-brainer, for parents, anyway. What work-weary, wallet-conscious parent wouldn’t drift into a restaurant that offers to...

Google a restaurant, plumber, or salon, find a 2-star rating and terrible customer reviews and you’re likely moving on to the next restaurant, plumber, or salon. Find a business online...

Right about now is when most people start to break their New Year’s resolutions (if they didn’t already in the second week of January). This means if you’re a small business, now is also the time to engage customers with...

The new year is a great time to align your business with a cause you and your customers share. Increasingly, customers “shop local” to support a business in their community,...