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How to give your team a winning pep talk to start a new day or shift
Make it snappy. Set realistic goals. Troubleshoot problems and share ideas. Ask people to contribute. Listen well. Give targeted praise. Need a simple way to help staff feel valued and…
How to leverage the power of micro-influencers to increase sales
For many small businesses, dedicating a large budget to marketing is in most cases impossible. Traditional forms of marketing like billboards, commercials, and newspaper ads are reserved for brands with…
5 reasons restaurants fail & how to avoid them
If you’re in the restaurant business, somebody’s probably told you that most restaurants fail. Alarming statistics float around online: 60% of restaurants fail within a year, 80% within five years.…
5 questions to ask: Are you ready for the next live event near you?
In 2018, brands spent an estimated $480 million on advertising during the Super Bowl. A 30-second TV spot cost $5.24 million alone—but with nearly 100 million viewers, many companies are…
Harnessing & measuring word-of-mouth marketing
Who do customers look to for advice on what to buy and where? Believe it or not, the bulk of them ask their friends and family. A whopping 92% of…
Full Service Restaurants (FSR)
Top 5 YouTube channels every full-service restaurant owner should watch
For time-crunched restaurant owners, what better way to get quick, expert advice than on YouTube? Not only does the platform host spots on top chefs, cooking hacks, and street eats…
5 questions to decide if your pop-up is ready for a permanent location
You’ve finally decided to put action behind the goal of owning your own store one day. You’ve done your research, you’ve tested the market through pop-ups, and now you wonder…
David Joseph started a company that is helping restaurant owners sleep at night [Q&A]
Former restaurateur and current tech company cofounder David Joseph took the adage, “Be the change you want to see in the world,” to its furthest conclusion. The owner of a…
3 things to consider when structuring your loyalty program
Sure, at the beginning, you may have been a free-spirited artist looking to make a living off of your craft. However, the minute you decided to get serious about making…
3 customer insights hidden in your Google Analytics
Step 1: Set goals Every website, and every page on your site, should have a goal. Goals can be anything: encouraging an in-store visit, collecting a prospective customer’s contact information,…
