Merchant Spotlight: Popular food truck Meatball Joe uses technology to manage expansion

January 17, 2016

Joe Paolercio, owner of Meatball Joe, knew he could make an incredible product. But as his business grew, he realized he couldn’t be everywhere at once. Here’s how he uses technology to make sure every aspect of Meatball Joe runs smoothly, whether he’s there or not.

Joe Paolercio can’t really remember a time without his grandmother’s famous Sunday sauce. As he grew up, he proudly became an official taste tester for her, learning each step in making her perfectly-balanced sauce with meatballs.

Now, years later, Joe runs Meatball Joe, a food truck slinging meatballs of all types. He proudly offers traditional Italian-style, chicken, risotto, and even veggie balls that delight customers. They use locally sourced ingredients including fresh local vegetables and antibiotic- and hormone-free meats.

Launched in early 2016, Joe was savvy about investing in technology up front, and did research to select the point-of-sale system that would be best for him.

“I ended up with the Clover because i just needed something to process credit cards. What I didn’t know is that my credit card processing machine could be so much more. When the Clover was introduced to me, I started to gather what the Clover could represent in my business.”

One example Joe cites is tracking his sales. “If I didn’t have the Clover, I would have to account for every meatball that went out this window by hand, and then hope, at the end of the day, week, or month, that my notes were accurate and legible.”

With Clover, it’s easy to track not just bottom line figures, but detailed breakdowns showing the most popular items, and the busiest times. If you have a food truck, for example, it is crucial to see which locations yield higher sales overall, and to track geographic preferences for different products.

As Meatball Joe gains momentum, Joe has had to hire additional staff. He said Clover allows him to stay up-to-date on all of the issues related to his business whether he’s physically there or not.

“When I hand things off to people, it’s difficult to let go, but you have to. Because I can’t be everywhere and I can’t do everything,” he said. “[Clover]’s been the tool that allows me to be at my business without physically being at my business.”

Delegating is a difficult task for entrepreneurs, but even Forbes thinks that successful business owners must establish a team before it is absolutely necessary. For a business to thrive, it has to have space to expand and grow.

Assigning tasks and responsibilities to others has been good for Joe. “It gives me more time to address other things, because while the service is the most important part of my business, there are so many things that go into making sure that service goes off flawlessly.”

At the end of the day—and the days are always long for business owners—it helps to know that a business is engaging in best practices for organizational tracking. Joe says it perfectly, “When you lay your head down at night, know that you did everything you needed to do, and hopefully you’ll be able to sleep.”

Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, SunTrust and Wells Fargo. You’ll also find Clover at our trusted partners including CardConnect, Restaurant Depot, and Sam’s Club. For more information, visit us at