The more holiday revenue, the merrier—it starts with gift cards

October 12, 2016

This post is part of our 2016 Holiday Planning series. Read the entire series here on the Clover blog, and check back for more tips and tactics.

People love to give thoughtful gifts, and gift recipients love to be able pick out exactly what they want.

Sometimes the perfect gift comes in the form of a prepaid card, either digital or plastic, with funds to spend at either a favorite store or a brand new spot. As the holidays approach and you begin to stock your small business with great merchandise and plan holiday promotions, consider implementing a gift card program. Gift cards are a great way to increase sales, improve brand awareness, and—most importantly—bring in new business.

In the past it was difficult and expensive for a business like yours to offer gift cards. Not anymore. These days, even the smallest start-up businesses can easily launch a gift card program that includes custom branded plastic gift cards as well as digital solutions. Yes, providers now have affordable options for independent businesses to add their business name and logo to cards.


As a business owner, you already know your customers are the best promoters for your business.

By making gift cards available to them, they’ll be better able to promote your business to their friends, family and co-workers. Just think how happy they’ll be to see a smartly-designed, branded point-of-purchase (POP) display that showcases a selection of custom gift cards and card holders—especially at this time of year when time-crunched holiday shoppers are looking for quick, thoughtful options. Potentially, hundreds of new customers could have gift cards with your business name stamped across the front.


And it gets better.

Let’s say you don’t have an online store but you want to be able to sell gift cards online. Well, now there are providers that can provide you with an eCommerce storefront just to sell gift cards. Customers can choose to have plastic gift cards delivered by mail or elect to have digital versions delivered directly to the recipient’s email inbox or through text messaging.

Some gift card providers will even connect you with online gift card malls and national distributors to enable you to sell your gift cards to a wider audience. In some cases, they can also assist with packaging your gift cards with other merchants in your area to create special value pack incentives to help spur sales even more.

The power of gift cards doesn’t end with the revenue generated from the value of the card. You have the opportunity to develop long-term, loyal customers as gift card recipients redeem their gift cards.


With gift card sales in the US reaching $130 billion last year, a 6% increase over 2014, you can’t afford not to start your own gift card program. It’s a win-win for everyone. Business owners benefit from a happier customer base, and customers get to enjoy the multiple options you have to offer. Before the holiday season begins, consider finding a reputable, full-service provider to help you launch a gift card program. This could be the most successful holiday season yet.


Pick a provider that delivers

The best gift card providers not only provide card design and delivery, but also offer tools, support and guidance to help businesses manage their program to maximize success. When choosing a provider, look for a full-service solution that offers:



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Visit the Clover App Market to learn more about Clover Gift Cards.

Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, SunTrust and Wells Fargo. You’ll also find Clover at our trusted partners including CardConnect, Restaurant Depot, and Sam’s Club. For more information, visit us at