If you’re running a mobile food truck business, you’re probably living your dream—serving your favorite foods to adoring customers in a one-of-a-kind setting. But, even though your situation is unique, you do share some commonalities with others who also operate food trucks. There seem to be certain pain points and operational challenges that are universal in the food-service industry. This post will take a look at a few of each found in the mobile food business—along with a few apps available for your Clover POS software system that can help them go away.
Let’s start by looking at some common pain points in the food-service industry. One we see a lot is missed sales opportunities, including upsells and pre-ordering. (We know—you’re thinking those are a given. But not so fast.) While struggling with those might not seem possible at first glance, it makes more sense when you consider the simple fact you’re operating out of a different space and on a different timetable than a typical restaurant. A couple of other common struggles include maintaining inventory and employee scheduling. Fortunately for owners of a Clover POS, there are five specific apps to consider helping you mitigate all of these.
This should probably be considered step one for new food truckers. Why? Because this app helps address a lot of vertical-specific issues. It gives you the ability to send out automatic tweets to your customers to let them know where you’ll be, peruse a helpful sales dashboard, take advantage of easy website scheduling, get access to customers surveys, and more.
This app is a great resource for tracking food usage, placing orders, and assessing profitability of various dishes and combos. It’s also invaluable at helping with shrinkage, stocking, cash flow, profitability, mission control, employee management and more.
Want to reward regulars? If you value repeat business, then of course you do. Assuming you can handle capacity, OrderEm lets you offer online ordering from your website or Facebook, with all orders seamlessly synced to your Clover POS.
There’s no doubt social media plays a particularly important role for mobile food sellers. After all, that’s how many signal today’s location and menu to their fans. That’s why you should consider Social Branding by Zoomifi to promote all of your social channels on receipts. It lets you select up to four logos or icons that you’d like to print on the receipts along with your custom messages for each one.
Let people know where you are and what you’re cooking with Social Media Marketing by BeSocial. This app also lets you automatically share your messages and promotions with your customers, discover your social media ranking and monitor your reputation online.
Of course, we’d be remiss if we didn’t point out the true hero that makes the 5 great apps above possible: the Clover Flex. This rugged, full-featured device takes a long-lasting charge, enabling food trucks to accept credit cards on the go without even needing a Wi-Fi signal. It’s a perfect complement to other Clover devices or an all-in-one POS solution perfect for food trucks’ specific needs, like seeing which locations yield higher sales overall and tracking geographic preferences for different products.
With a Clover POS and these five apps, you’ll ensure success is always on the menu for your mobile food truck business.[image: The Food Truck Rodeo by Charleston’s TheDigitel on flickr]
Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, SunTrust and Wells Fargo. You’ll also find Clover at our trusted partners including CardConnect, Restaurant Depot, and Sam’s Club. For more information, visit us at clover.com.